We are a Canada-based property management company and are seeking a creative and results-driven Digital Marketing Specialist to strengthen our online presence, generate qualified leads, and support business growth through effective digital marketing strategies.
Job type: Remote
Working Hours: Nightshift (9pm to 4 am)
Responsibilities
- Develop and execute digital marketing strategies across various online platforms.
- Plan, launch, and manage paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
- Monitor and optimize advertising campaigns to improve performance, lead generation, and return on investment (ROI).
- Conduct keyword research, audience targeting, competitor analysis, and market research.
- Create and manage engaging digital content, including social media posts, advertisements, email campaigns, and website content.
- Manage social media accounts and increase audience engagement through effective content strategies.
- Track, analyze, and report campaign performance using tools such as Google Analytics, Google Ads Manager, and social media analytics platforms.
- Perform SEO activities to improve website ranking and online visibility.
- Manage lead generation campaigns and coordinate with sales or business development teams for follow-ups.
- Conduct A/B testing of ads, landing pages, and marketing content to improve conversion rates.
- Maintain digital marketing calendars and ensure timely execution of campaigns.
- Prepare regular reports on campaign results, traffic, conversions, and marketing performance.
- Stay updated with the latest digital marketing trends, tools, algorithms, and industry best practices.
Requirements
- Bachelor's degree or diploma in Marketing, Business Administration, Communications, or a related field.
- 3+ years of experience in digital marketing, online advertising, or a similar role.
- Strong understanding of digital marketing channels
- Hands-on experience managing paid advertising campaigns on Google Ads and Meta Ads platforms.
- Experience with analytics tools such as Google Analytics, Google Search Console, and social media insights.
- Knowledge of SEO principles, keyword research, and website optimization.
- Strong written and verbal communication skills.
- Immediate Joiner
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: Remote
