JOB DESCRIPTION
Position: Digital Marketing Executive
Company: Varthagam International
Location: Tiruppur, Tamil Nadu (In-person)
Website: www.varthagaminternational.com
About Us
Varthagam International is a fast-growing private-label apparel manufacturer working with global fashion brands and startups. As part of our expansion, we are strengthening our digital presence to drive brand visibility and business growth through innovative marketing strategies.
Role Summary
We are looking for a Digital Marketing Executive with strong expertise in paid ads, SEO, and performance marketing. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns to generate leads and improve online presence.
Key Responsibilities
- Plan, create, and optimize campaigns on Meta Ads and Google Ads
- Drive organic growth through effective SEO strategies
- Execute SEM campaigns to generate qualified leads
- Analyze campaign performance and track KPIs using analytics tools
- Prepare reports and share insights with internal teams
- Research new trends, tools, and strategies in digital marketing
- Collaborate with design, content, and web development teams
- Identify growth opportunities and implement new ideas
- Manage marketing budgets to maximize ROI
Eligibility Criteria
- Minimum 2 years of experience in digital marketing
- Strong knowledge of Meta Business Suite and Google Ads
- Hands-on experience in SEO tools (SEMrush, Ahrefs, etc.)
- Familiarity with Google Analytics, Search Console, Tag Manager
- Good understanding of performance marketing and lead generation
- Excellent communication and teamwork skills
- Agency experience is an added advantage
Salary & Benefits
- Pay: ₹18,500 – ₹28,000 per month
- Opportunity to work on diverse projects
- Creative and collaborative work environment
- Career growth opportunities
Additional Information
- Job Type: Full-time, Permanent
- Work Location: Tiruppur, Tamil Nadu
Pay: ₹18,500.00 - ₹28,000.00 per month
Benefits:
Work Location: In person
