Job Summary:
We are seeking a data-driven Facebook Ads Manager to plan, execute, and optimize paid advertising campaigns. The ideal candidate should have hands-on experience with ad targeting, campaign optimization, and performance analysis to drive leads and sales.
Key Responsibilities:
- Create and manage ad campaigns using Meta Ads Manager
- Develop and test different ad creatives, copy, and audience targeting strategies
- Monitor campaign performance and optimize for ROI, CPC, CTR, and conversions
- Conduct A/B testing to improve campaign results
- Set up and manage tracking using Meta Pixel
- Analyze campaign data and generate performance reports
- Collaborate with designers and content teams for ad creatives
- Stay updated with Facebook/Instagram advertising trends and policies
Requirements:
- Proven experience managing Facebook and Instagram ad campaigns
- Strong understanding of audience targeting and retargeting strategies
- Experience with campaign budgeting and bid strategies
- Analytical mindset with ability to interpret data
- Good communication and reporting skills
Preferred Qualifications:
- Experience in lead generation or e-commerce campaigns
- Familiarity with tools like Google Analytics
- Knowledge of funnel building and conversion optimization
- Certification in Meta advertising is a plus
Job Type: Full-time
Pay: ₹10,000.00 - ₹25,000.00 per month
Work Location: Remote
