Job Description: Field Marketing Executive
Position: Field Marketing Executive
Location: Vellore
Employment Type: Full-time
Experience: Minimum 2 years in field marketing or business development in healthcare, rehabilitation, hospital, clinic, or allied health services
About Hamsa Rehab
Hamsa Medical Services Private Limited (Hamsa Rehab) provides patient-centred rehabilitation and physiotherapy services across residential and outpatient settings. The organization focuses on evidence-based care, compassionate service, and community outreach to improve patient function and quality of life.
Role Summary
Hamsa Rehab is looking for a proactive and result-oriented Field Marketing Executive to strengthen local referral networks and increase patient reach in Vellore. This is a field-based role focused on direct relationship building with doctors, clinics, hospitals, nursing homes, corporate organizations, and community partners.
The ideal candidate should have at least 2 years of experience in healthcare-related marketing and be comfortable with daily field visits, outreach activities, and local market development. The role requires strong communication skills, professional presentation, and the ability to generate patient enquiries through on-ground efforts.
Key Responsibilities
- Conduct regular field visits to doctors, clinics, hospitals, nursing homes, physiotherapy centres, diagnostic centres, and allied healthcare providers.
- Build and maintain strong referral relationships with medical professionals and community partners.
- Promote Hamsa Rehab’s outpatient, home-care, and rehabilitation services through direct marketing activities.
- Identify new business opportunities and referral channels within Vellore and nearby areas.
- Organize and support health camps, awareness programs, doctor meets, and local outreach events.
- Coordinate with the internal operations and clinical teams for smooth patient onboarding and follow-up.
- Distribute brochures, leaflets, and other promotional materials during field visits and events.
- Maintain daily visit reports, referral records, enquiry tracking, and monthly performance updates.
- Collect market intelligence on competitor activities, service gaps, and local opportunities.
- Support patient engagement and follow-up activities to improve conversions and retention.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Health Administration, or any related field is preferred.
- Minimum 2 years of relevant experience in field marketing, business development, or healthcare outreach.
- Prior experience in rehabilitation, physiotherapy, hospital, clinic, or allied health services is highly preferred.
- Candidate should be based in Vellore or willing to travel extensively within the city and nearby locations.
- Strong verbal communication and interpersonal skills.
- Ability to build trust and professional relationships with healthcare providers.
- Basic working knowledge of MS Office, especially Excel and PowerPoint.
- Knowledge of Tamil is preferred; English communication ability is an advantage.
Preferred Candidate Profile
- Self-motivated and energetic professional with a strong field presence.
- Confident in meeting doctors, hospital administrators, and referral stakeholders.
- Organized in planning daily visits and maintaining records.
- Able to work independently and achieve marketing targets.
- Presentable, professional, and disciplined in follow-up.
Key Performance Indicators
- Number of field visits completed each month.
- Growth in doctor referrals and institutional tie-ups.
- Increase in patient enquiries and conversions.
- Number of outreach programs, camps, or partnership activities conducted.
- Improvement in local brand visibility and market presence.
Why Join Hamsa Rehab
- Opportunity to work in a growing healthcare and rehabilitation organization.
- Meaningful role in expanding access to quality rehab services.
- Direct contribution to community health outreach and patient care growth.
- Supportive team environment with scope for professional development.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
