Job Title: Senior Marketing Manager
Department: Marketing
Location: Gurugram (Work from Office)
About the Role
We are seeking an experienced Senior Marketing Manager to lead integrated marketing initiatives across digital, offline, and event-based channels. The ideal candidate will be responsible for developing and executing marketing strategies, managing paid media campaigns, coordinating corporate events, collaborating with internal and external stakeholders, and driving brand visibility and lead generation. The role requires a strategic thinker with strong leadership, project management, and analytical capabilities.
Key Responsibilities
- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Lead end-to-end planning, execution, and optimization of paid marketing campaigns across Google Ads, Meta, LinkedIn, YouTube, and other digital channels.
- Manage marketing budgets, campaign performance, and ROI while ensuring efficient allocation of resources.
- Coordinate and oversee conferences, seminars, exhibitions, webinars, corporate events, and brand activation initiatives.
- Work closely with event agencies, vendors, partners, and internal teams to ensure successful execution of marketing events.
- Drive lead generation initiatives through digital marketing, performance campaigns, and strategic partnerships.
- Collaborate with the creative, content, design, sales, and business development teams to deliver integrated marketing campaigns.
- Monitor campaign performance using analytics tools and prepare actionable performance reports.
- Manage relationships with media agencies, advertising partners, influencers, and external vendors.
- Identify emerging market trends, competitor activities, and customer insights to refine marketing strategies.
- Ensure brand consistency across all marketing channels and communication materials.
- Mentor and manage the marketing team while fostering a culture of innovation and continuous improvement.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA preferred.
- 6–10 years of experience in marketing, with proven experience in managing digital campaigns and marketing events.
- Strong expertise in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing analytics.
- Experience managing corporate events, exhibitions, conferences, and brand activation campaigns.
- Excellent project management and stakeholder management skills.
- Strong analytical mindset with proficiency in Google Analytics, Looker Studio, Excel, or similar reporting tools.
- Outstanding communication, negotiation, and leadership abilities.
- Ability to manage multiple campaigns and deadlines in a fast-paced environment.
Preferred Skills
- Experience in healthcare, wellness, or service-based industries.
- Knowledge of marketing automation platforms and CRM systems.
- Familiarity with AI-driven marketing tools, campaign automation, and customer journey optimization.
- Experience working with SEO, content marketing, influencer marketing, and omnichannel campaign strategies.
Pay: ₹50,000.00 - ₹80,000.00 per month
Work Location: In person
