A social media marketer drives brand awareness, engagement, and growth across platforms like Instagram, LinkedIn, Twitter and Facebook. They are responsible for content creation, community management, campaign execution, and data analysis to optimize digital strategy and build meaningful connections with target audiences. Core Responsibilities
- Content Creation: Develop platform-specific copy, visual assets, and short-form video concepts (e.g., Reels, carousels) aligned with the brand's voice.
- Social Strategy & Campaigns: Build, manage, and execute comprehensive social media content calendars.
- Community Engagement: Moderate comments, respond to direct messages, and interact with followers to foster brand loyalty.
- Analytics & Reporting: Track key performance metrics—such as reach, engagement, clicks, and conversions—to adjust strategies based on data.
- Trend Monitoring: Stay updated on algorithm changes, viral audio, and digital marketing trends to maintain a competitive edge.
Essential Requirements
- Proven Experience: Practical experience managing social media accounts or executing digital marketing campaigns.
- Copywriting Skills: Strong ability to write engaging, concise, and platform-appropriate captions and hooks.
- Technical Tooling: Familiarity with social media management software (e.g., Buffer, Hootsuite) and design or scheduling tools (e.g., Canva, Meta Business Suite).
- Analytical Mindset: Proficiency in interpreting social media insights and using analytics tools.
Pay: From ₹10,000.00 per month
Work Location: In person
