Job Requirements
Job Description: Store Manager 2
Job DescriptionUnique Job RoleStore Manager 2FunctionSalesReporting toABM Retail/ Retail ExecutiveBusinessW&A, EyewearGrade Date-Job DetailsTo formulate the store strategy in alignment with the overall business strategy to effectively manage the sales, operations, marketing & administration of a store and to meet or exceed the business targets of sales, profitability, ROI etc.External Interfaces
Internal Interfaces
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Key customers
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Government Officials/Regulatory Authorities
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Regional teams
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IRSG team
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VM team
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Merchandising team
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Support teams
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Job RequirementsEducationGraduate Relevant Experience6- 8 years with experience in similar positions of responsibilityBehavioural SkillsCustomer Centricity
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Delivers Results
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Build Effective Teams
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Nurtures Relationships
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Influences for Impact
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KnowledgeSales/ retail experience
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Stakeholder Management
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Process ContributionsProcess ContributionProcess OutcomePerformance MeasureSales: Sales planning: Business plan formulationProvide inputs to the ABM/ RE to consolidate the potential sales on the stores and develop the annual business targets
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Develop and seek approval on the manpower norms for the store with the ABM/ RE
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Annual business plan
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Year on Year business growth
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Sales: Evaluation and control: Conducting business performance reviewsMonitor the financial performance of store against targets periodically
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Develop and implement reporting & review mechanisms to track operational performance and ensure course correction
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Business performance review calendar
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Percentage of deviation from target achievement
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Sales: Retail Operations: Store ManagementDrive the Sales plans, monitor and analyse the sales data in coordination with the Sales Staff to ensure that the store targets are met
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Ensure adequate level of staffing in the store as per store manpower matrix and take appropriate actions accordingly; ensure that duties, responsibilities and targets are cascaded appropriately and effectively monitored
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Monitor the indents for the stock based on the options shown by the symphony systems and ensure optimization
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Ensure adherence of the staff to the Code of Conduct viz. Rules & Regulation, Morning Meeting, Confidentiality, Attendance, Leave, Dress Code, Uniform, Accommodation, Mess, etc.
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Review the various financial records and ensure that its consistent as per the guidelines; Ensure that all the commercial compliance is carried out as per the corporate guidelines
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Anchor periodic customer meets for birthdays, anniversaries, dormancy drives etc. and ensure maximum customer
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Manage the store operations in the store in coordination with all the relevant stakeholders like admin, IRSG, Regional VM etc.
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Ensure the maintenance of stock level and its replenishment as per the sales and customer preferences.
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Asses the ageing of stock and product Mix as per the market preferences within the store and coordinate with the merchandising team for optimization
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Support the marketing plan formulation in coordination with the marketing teams and the ABMs with daily monitoring of the activities identified
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Ensure implementation of lean retaining principles in the store
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Store operating policy
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Increase in customer satisfaction score
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Increase in revenue
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Number of cases of non-compliance
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Adherence to timelines
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Sales: Retail marketingDevelop the annual marketing plans and BTL activities along with the ABM
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Propose activity for the retail initiatives in stores and marketing support in terms of VM updation, gift with purchase introduction & promotions etc.
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Annual retail marketing calendar
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Increase in sales
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Increase in customer satisfaction scores
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Sales: Retail Operations: Scheme managementEnsure roll out of the national schemes in the store as per the defined timelines with coordination from the retail operations and finance teams
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Provide inputs to the ABMs, REs and retail operations teams in developing region specific schemes for potential seasonal improvement in sales
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Scheme roll out
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Adherence to timelines
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Sales: Retail Operations: Feedback management Collate and relay customer feedback to the corporate teams like the merchandising, retail operations etc. to improve customer satisfaction and store ratings
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Participate in product meet periodically and select the products as per the prevailing trend and customer demands
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Feedback mechanism
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Increase in customer satisfaction score
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Sales: Retail operations: Incentive managementEnsure pay-out of the incentive schemes to the store staff as per individual performance with coordination from the relevant teams and escalate appropriately if needed
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Incentive scheme management
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Number of cases of non-compliance
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Sales: Retail operations: Training and developmentConduct training need analysis in the store and nominate staff to undergo re-training when required
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Conduct specific training and re-training sessions to the store staff on new systems, policies and processes
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Annual training calendar
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Effectiveness of training
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Increase in sales
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Sales: Retail operations: Recruitment & Selection Conduct interviews for the selection of store staff with coordination from the HR teams and regional teams
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Recruitment policy
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Quality of new hires
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Retail operations: Field sales operations management: Customer complaint resolutionManage customer queries and complaints as per the company guidelines; Identify and engage with high profile and regular customers to extend better services
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Complaint resolution policy
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Customer satisfaction scores
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People & Talent ManagementDrive a culture of diversity, performance and transparency in the store and ensure the employees in the store are engaged.
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Mentor and develop staff using a supportive and collaborative approach.
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Ensure talent pipeline is created by succession planning for the critical positions in the region.
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Employee Engagement
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Performance
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Diversity & Integration
