Key Responsibilities
Campaign ownership and platform execution
- Plan, build, and manage Google Ads campaigns (Search, Call, and Performance Max where appropriate) across 15 or more clinic accounts at any given time.
- Build procedure-wise campaigns with intent-based keyword research and clean segmentation.
- Protect budgets through disciplined negative keyword management and weekly search term mining.
- Decide between call ads and landing page campaigns based on patient intent and the clinic's call handling capacity.
- Maintain clean, cost-conscious account structures and spend like it is your own money.
Funnels and conversion rate optimisation
- Map the full journey from search query to booked consultation and remove wasted spend.
- Improve landing pages, call handling alignment, and forms to lift conversion rates.
- Work with the backend and automation team to keep lead capture and routing accurate.
Copywriting and creative direction
- Write and review responsive search ad copy, headlines, and call-focused messaging.
- Match ad messaging tightly to keyword intent and patient psychology.
- Hold brand and messaging consistency for every clinic in your portfolio.
Analysis, tracking, and attribution
- Set up and verify conversion tracking through Google Tag Manager, GA4, call tracking, and offline conversion import.
- Mine search terms weekly, build negative keyword lists, and eliminate junk traffic.
- Diagnose performance drops by checking search terms and call quality first, before changing bids.
Reporting
- Send internal optimisation updates on a fixed cadence (a 72-hour launch report and weekly updates).
- Prepare and present clear, simple client-facing performance reports and lead review calls.
- Report portfolio performance, spend efficiency, risks, and weekly priorities to leadership.
Team handling and management
- Lead and mentor junior Google Ads specialists and review their accounts before any scaling.
- Set quality standards, enforce SOPs, and improve those SOPs responsibly over time.
- Distribute accounts, manage workloads, and act as the first escalation point for the team.
- Train new hires and raise the overall execution quality of the pod.
Client communication
- Be a clear, calm, reliable point of contact for clinic clients.
- Coordinate with the sales team every two to three days on call and lead quality and adjust accordingly.
- Translate performance into plain language that clinic owners understand and trust.
Pay: From ₹50,000.00 per month
Benefits:
- Health insurance
- Paid sick time
Work Location: In person
