ob Title: Digital Marketing Executive / Digital Marketing Manager
Location: Kolkata (Work from Office) (Modify if Remote/Hybrid)
Job Summary
We are looking for a results-oriented Digital Marketing Executive / Manager to develop, execute, and optimize digital marketing campaigns for multiple client brands. The ideal candidate should have hands-on experience managing paid advertising campaigns, analyzing campaign performance, and driving measurable business growth across digital platforms.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and other digital platforms.
- Develop performance marketing strategies focused on lead generation, sales, brand awareness, and customer acquisition.
- Conduct audience research, create customer segments, and implement retargeting campaigns.
- Collaborate with the creative and content teams to develop high-performing ad creatives and copy.
- Monitor campaign performance daily and optimize key metrics such as CPC, CPL, CTR, ROAS, and conversions.
- Manage advertising budgets, scale successful campaigns, and conduct A/B testing to improve performance.
- Prepare weekly and monthly performance reports with actionable insights for clients.
- Stay updated with the latest digital marketing trends, platform updates, and algorithm changes.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2–6 years of experience in digital marketing or performance marketing.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of audience targeting, conversion tracking, and campaign optimization.
- Experience with Google Analytics, Meta Pixel, Google Tag Manager, and reporting tools is preferred.
- Excellent analytical, communication, and problem-solving skills.
- Ability to manage multiple client accounts simultaneously.
Preferred Skills
- Experience working in a digital marketing agency.
- Knowledge of SEO, email marketing, and marketing automation tools.
- Google Ads or Meta Blueprint certifications will be an advantage.
Why Join Us?
- Opportunity to work with diverse brands across industries.
- Exposure to end-to-end performance marketing strategies.
- Collaborative and growth-focused work environment.
- Career advancement opportunities based on performance.
Experience: 2–6 Years
Employment Type: Full-time
Pay: ₹10,211.06 - ₹15,000.00 per month
Work Location: In person
