JOB DESCRIPTION – SENIOR SALES EXECUTIVE
Company: Right Gold Pvt. Ltd.
Department: Sales
Designation: Senior Sales Executive
Reports To: Floor Manager / Store Manager
Location: Rohini Sec-8
1. Job Purpose
The Senior Sales Executive is responsible for driving jewellery sales, managing premium customer interactions, achieving individual sales targets, ensuring excellent customer service, and supporting the Sales Team in maintaining showroom standards and business performance.
2. Key Responsibilities
A. Sales Achievement
- Convert walk-in customers into successful sales.
- Generate repeat business and referrals from existing customers.
- Promote new collections, offers and special jewellery ranges.
- Upsell and cross-sell jewellery based on customer requirements.
- Maintain strong product and market knowledge.
B. Customer Handling
- Welcome and attend customers professionally.
- Understand customer requirements, preferences and budget.
- Suggest suitable jewellery designs according to occasion, style and budget.
- Explain product details, weight, purity, making charges and pricing accurately.
- Handle high-value and premium customers with proper attention.
- Build long-term relationships with customers.
- Handle customer queries and complaints professionally.
C. Jewellery Product Knowledge
- Maintain complete knowledge of gold, diamond and other jewellery collections.
- Understand jewellery purity, hallmarking, diamond basics, certification and product specifications.
- Keep updated about new designs, collections and market trends.
- Ensure correct product information is communicated to customers.
D. Sales Process & Documentation
- Follow the company's complete sales process and SOPs.
- Ensure accurate customer details and sales documentation.
- Coordinate with billing, accounts and purchase teams whenever required.
- Ensure proper handover of selected jewellery for billing.
- Never make unauthorized commitments regarding price, discount, exchange or delivery.
E. Customer Follow-Up
- Maintain regular follow-up with prospective customers.
- Follow up on quotations, pending decisions and product enquiries.
- Maintain customer databases and follow-up records.
- Contact existing customers for new collections, occasions and repeat purchases.
- Generate leads through customer references and personal networking.
F. Team Support & Coordination
- Support Junior Sales Executives in customer handling and sales conversion.
- Guide team members regarding product presentation and customer service.
- Share product knowledge and sales techniques with junior team members.
- Coordinate with the Senior Sales Officer / Store Manager regarding daily sales activities.
- Report operational issues, customer concerns and stock-related issues immediately.
G. Showroom Discipline & Product Safety
- Maintain proper grooming, uniform and professional appearance.
- Follow jewellery handling and security procedures strictly.
- Ensure jewellery is handled carefully and returned to its designated place after customer viewing.
- Maintain showroom cleanliness, display standards and customer area discipline.
- Follow all CCTV, security and stock-handling procedures.
3. Daily Responsibilities
- Attend customers promptly and professionally.
- Check daily sales targets and pending follow-ups.
- Conduct customer follow-ups.
- Update sales/follow-up records.
- Maintain product knowledge.
- Ensure proper product presentation.
- Coordinate with team members for smooth customer handling.
- Report daily sales performance to the reporting manager.
4. Performance Indicators / KPIs
- Achievement of monthly sales targets.
- Sales conversion rate.
- Average bill value.
- Number of successful customer conversions.
- Repeat customer sales.
- Lead and follow-up conversion.
- Customer satisfaction.
- Product knowledge and sales presentation.
- Discipline and adherence to SOPs.
- Team support and coordination.
5. Required Skills
- Excellent communication and interpersonal skills.
- Strong jewellery sales and negotiation skills.
- Customer relationship management.
- Target-oriented approach.
- Good presentation and convincing ability.
- Strong product knowledge.
- Ability to handle premium/high-value customers.
- Team coordination and leadership skills.
- Professional attitude and grooming.
6. Experience & Qualification
- Qualification: Graduate preferred.
- Experience: 2–5 years of relevant experience in jewellery retail sales preferred.
- Experience in gold/diamond jewellery showroom will be an advantage.
- Candidates should have strong customer-handling and sales-conversion skills.
7. Professional Standards
- Maintain punctuality and discipline.
- Follow assigned duty timings strictly.
- Maintain proper uniform, hygiene and grooming.
- Hair should be neatly tied in a bun; makeup should be minimal and professional.
- Wear minimal jewellery while on duty.
- Maintain respectful behaviour with customers, colleagues and seniors.
- Maintain confidentiality of customer and company information.
- Follow all company policies, SOPs and instructions from management.
- Any misconduct, misbehaviour, negligence or violation of company policies may lead to disciplinary action.
Pay: ₹15,000.00 - ₹40,000.00 per month
Benefits:
- Internet reimbursement
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
