Job Requirements
Company Name: Titan
Job Title: Content Creator
Job Type: RP (Regular/Permanent)
Job Category: Watches - Mainline
Department: Marketing - Titan
Location: Bengaluru, Karnataka, India
Job Summary:
We are seeking a talented and creative Content Creator to join our team at Titan. As a Content Creator, you will be responsible for developing and producing engaging and high-quality content for our watches - mainline category. This role will be based in our marketing department at our headquarters in Bengaluru, Karnataka, India.
Process Contributions:
Social Media Management:
- Lead and manage the social media pages of the brand to ensure consistent, high-quality daily content output in partnership with the social media agency
- Drive end to end execution including campaign briefing, content ideation, creative direction, and approvals
- Build and execute platform-specific content strategies, especially for Instagram, YouTube, and X (Twitter)
- Ensure timely publishing aligned with brand tone, campaign objectives, and performance goals
- Active social media listening
Influencer & Brand Collaborations:
- Identify, onboard, and manage relevant influencers aligned with brand values and campaign objectives
- Lead end to end influencer campaigns - from concept creation and scripting to execution and final approvals
- Experiment with new formats and creators, running at least one pilot influencer initiative per quarter
- Develop and manage strategic brand collaborations that unlock new audiences and deliver cost-effective impact
Content Creation & Campaign Support:
- Create and oversee content for all brand needs including emailers, WhatsApp communication, landing pages, and campaign specific assets
- Lead content development for external platforms such as e commerce portals, PR releases, and partner platforms
- Manage and execute photoshoots and video shoots for campaigns and BAU requirements, ensuring premium quality output across all assets
- Create and oversee product and feature led videos for watch collections
Ecommerce Platforms : A+ Content for Product Launches on Titan website and other e-commerce channels:
- Liaison with the marketing team to understand the specifications and features of the product
- Develop the description of the product based on the brief gathered to ensure that the content communicates the intended message
- Garner required approvals on the content and liaison with the website administrator in the upload of the same
- Develop the A+ content for each SKU integrating product descriptions, rich images, narratives, etc. to adjunct customers to make better buying decision and to boost the conversions
- Analyze the results of A/B testing to determine the best content layout based on the conversion and undertake necessary actions based on the same
AI & Digital Innovation:
- Explore and leverage AI tools for content ideation, personalized social media campaigns, and enhanced social listening insights
- Experiment with AI driven analytics to optimize campaign performance and audience targeting
- Stay updated on emerging AI trends to continuously improve digital storytelling and brand engagement
If you are a creative and driven individual with a passion for content creation and the fashion industry, we would love to hear from you. Join our team at Titan and be a part of our mission to create timeless and elegant watches for our customers.
Work Experience
Education: Graduation in marketing / communication / design field
Relevant Experience: 3 -4 years of experience in content creation & social media management
Behavioral Skills
- Strategic thinking with hands-on execution capability
- Excellent stakeholder and agency management skills
- Strong creative judgment and attention to detail
- Ability to manage multiple projects in a fast-paced environment
Technical Skills
- Visual Design & Layouting
- Video creation & editing
- Copy /Content writing
- Product category knowledge
- Mailer HTML files creation
- Social media management and listening tools
