We are looking for a strategic and consumer-obsessed professional to lead Customer Marketing and Product Positioning for Sweet Karam Coffee. This role goes beyond insights — it involves owning the voice of the customer, shaping product narratives, identifying category opportunities, and translating insights into scalable brand and product strategies.
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Own and drive the Voice of Customer charter across channels (calls, reviews, NPS, CRM data).
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Identify deep consumer pain points, behavioral patterns, and unmet needs.
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Convert qualitative & quantitative inputs into actionable business insights.
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Lead structured consumer research, product testing, and feedback loops.
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Build strong insight frameworks: Hypothesis Validation Insight Action
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Define and refine product positioning based on consumer insights, category understanding, and competitive landscape.
- Ensure clear articulation of product value propositions across all channels
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Work closely with marketing and product teams to align positioning with brand strategy
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Continuously evaluate and optimize positioning based on market feedback and performance data
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Own category-level analysis across products, pricing, and channels (D2C, marketplaces, retail)
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Track performance and identify growth levers and gaps
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Develop POV on category trends, consumer shifts, and demand patterns
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Continuously monitor competitor launches, pricing, campaigns, and positioning
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Benchmark SKC against competition and identify differentiation opportunities
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Translate market signals into strategic recommendations
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Design and lead experiments (A/B tests, pilot launches, messaging tests)
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Work on new product concepts, GTM strategies, and campaign inputs
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Partner with cross-functional teams (marketing, product, supply chain) to execute initiatives
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Present insights and recommendations to leadership and cross-functional teams
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Build structured dashboards, reports, and storytelling decks
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Act as a bridge between customer insights and business decisions
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6 – 8 years of experience in Customer Marketing / Consumer Insights / Brand Strategy (FMCG preferred)
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Strong understanding of product positioning and consumer behavior
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Experience with D2C brands / startups is a strong plus
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Analytical mindset with ability to interpret data + consumer narratives
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Excellent communication & storytelling skills
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Hands-on, structured thinker with bias for action
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Clear and differentiated product positioning across portfolio
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Strong VoC system influencing product and marketing decisions
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New product / improvement ideas driven by real consumer insights
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Measurable impact on conversion, retention, and customer satisfaction
