Objective: Drive organic search rankings, boost website traffic, and deliver tangible patient consultation bookings across North Kerala.
Role Overview
Ziva Aesthetics is seeking a result-oriented Freelance SEO Specialist to lead our organic growth strategy. We are looking for an expert who understands local healthcare/aesthetic clinic marketing, can execute data-driven optimizations, and provides clear, non-jargon reporting.
Key Responsibilities
- Local SEO Dominance: Optimize our Google Business Profile (GBP) and local citations to make Ziva the #1 ranked aesthetics clinic for search queries across North Kerala (Kozhikode, Kannur, Wayanad, etc.).
- On-Page & Content Strategy: Optimize treatment pages (e.g.,Hair Transplant , Vitiligo Treatment, Botox, Fillers, Laser Treatments, PRP) using high-intent, location-based keywords.
- Technical SEO: Fix site errors, optimize mobile page load speeds, and ensure seamless navigation to convert visitors into booked consultations.
- Off-Page & Authority Building: Acquire quality local backlinks and manage digital reputation signal strategy.
- Transparent Reporting: Create concise, monthly performance reports tracking tangible metrics—keyword positions, organic leads, phone inquiries, and bookings.
Requirements
RequirementDetailsExperience 2+ years in SEO (experience with healthcare or aesthetic clinics preferred).Tools MasteryGoogle Analytics 4, Search Console, Ahrefs/SEMrush, Google Business Profile.Track RecordDemonstrated history of delivering first-page Google rankings and real business leads.CommunicationAbility to translate analytical data into simple, actionable insights for management.
Deliverables & Key Performance Indicators (KPIs)
- Month 1: Comprehensive site audit, technical fix roadmap, local setup, and target keyword baseline.
- Monthly: Updated local rankings, organic consultation traffic, and a 1-page summary report focusing on ROI & New Leads.
Pay: ₹8,000.00 - ₹12,000.00 per month
Work Location: Hybrid remote in Calicut, Kerala (Calicut)
