About Balaji Plastic
Balaji Plastic is a trusted manufacturer of PP (Polypropylene) Granules and plastic raw materials since 2007. We specialize in plastic recycling and supply high-quality PP granules to manufacturers across the automobile, furniture, appliance, packaging, and injection moulding industries across India.
We are looking for a result-oriented Digital Marketing Executive who can increase our online visibility, generate quality B2B enquiries, improve our website, and manage Google Ads campaigns.
This is a hands-on role where you will directly contribute to the company's digital growth.
Job ResponsibilitiesSearch Engine Optimization (SEO)
- Perform keyword research for industrial and manufacturing-related products.
- Improve Google rankings for target keywords.
- Execute on-page, off-page, and technical SEO.
- Optimize product pages, service pages, and blog content.
- Improve website indexing and resolve Search Console issues.
- Build quality backlinks and improve domain authority.
- Monitor keyword rankings and website performance.
- Analyze competitors and identify SEO opportunities.
Google Ads Management
- Plan, create, and manage Google Search Ads campaigns.
- Conduct keyword and competitor research.
- Improve CTR, Quality Score, and conversion rate.
- Manage negative keywords and bidding strategies.
- Monitor CPC, conversions, and return on ad spend (ROAS).
- Generate qualified B2B enquiries from manufacturers and industrial buyers.
- Submit monthly campaign performance reports.
Website Management & Optimization
- Manage and update the company website using WordPress.
- Create and optimize landing pages for better conversions.
- Improve website speed, user experience, and mobile responsiveness.
- Update banners, product pages, content, images, and enquiry forms.
- Install and manage basic WordPress plugins when required.
- Coordinate with developers if major technical changes are needed.
Basic Graphic Designing
- Create banners, website graphics, social media creatives, and promotional images.
- Design simple marketing materials using Canva or Adobe Photoshop.
- Maintain consistent branding across digital platforms.
Analytics & Reporting
- Monitor website traffic using Google Analytics (GA4).
- Manage Google Search Console.
- Track keyword rankings, enquiries, and conversions.
- Prepare monthly SEO and Google Ads performance reports with actionable insights.
Required Skills
- Strong knowledge of SEO (On-page, Off-page, and Technical SEO)
- Hands-on experience with Google Ads
- Google Analytics (GA4)
- Google Search Console
- Keyword research and competitor analysis
- WordPress website management
- Basic HTML/CSS knowledge (preferred)
- Canva or Adobe Photoshop for basic designing
- Strong analytical and problem-solving skills
- Good communication skills
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Applications, or a related field.
- 1–3 years of experience in SEO and Google Ads.
- Experience in B2B, manufacturing, industrial, or raw material industries will be an advantage.
Success in This Role Means
Within the first 6 months, you should be able to:
- Improve Google rankings for target keywords.
- Increase organic website traffic.
- Generate more qualified business enquiries.
- Improve Google Ads performance and reduce cost per lead.
- Optimize the company website for better user experience and conversions.
- Enhance the overall online presence of Balaji Plastic.
What We Offer
- Opportunity to work directly with management.
- Freedom to implement new ideas and digital marketing strategies.
- Performance-based incentives.
- Long-term career growth.
- Company-funded Google Ads budget.
- Supportive and growth-oriented work environment.
Important Note
When applying, please share:
- Your resume.
- Portfolio or websites you have worked on.
- Google Ads campaign screenshots (if available).
- Google Search Console or keyword ranking reports (if available).
- WordPress websites you have managed.
- Any design samples created using Canva or Photoshop.
Pay: ₹5,000.00 - ₹7,000.00 per month
Benefits:
Work Location: In person
