Company Description:
Global Vincitore LLP, established in 2015, specializes in mobile app development, digital marketing, and custom software development. The company focuses on strengthening businesses to grow and innovate new ideas for various industries like Education, Blockchain, Social Networking, Real Estate, Healthcare, and Retail. With a team of 50+ members and an average of nearly 10+ years working together, Global Vincitore offers a collaborative and experienced environment for professionals to thrive.
Job Description:
We are looking for a data-driven Performance Marketing Executive to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong expertise in Google Ads and Meta Ads, with a passion for driving lead generation, improving campaign performance, and maximizing return on ad spend.
Key Responsibilities:
- Plan, execute, and optimize paid campaigns across Google Ads and Meta Ads.
- Manage Search, Display, Performance Max, YouTube, Facebook, Instagram, and Remarketing campaigns.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Monitor campaign performance and continuously optimize for:
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Click Through Rate (CTR)
- Conversion Rate
- Implement and manage conversion tracking using GA4, GTM, Meta Pixel, and other tracking tools.
- Perform A/B testing for ad creatives, landing pages, audiences, and bidding strategies.
- Generate regular performance reports and provide optimization recommendations.
- Coordinate with content, design, SEO, and sales teams for campaign execution.
- Stay updated with advertising platform changes, AI tools, and industry best practices.
Required Skills & Qualifications:
- Bachelor's degree in Marketing, Business, Digital Marketing, or related field.
- 2–4 years of hands-on experience in Performance Marketing.
- Strong expertise in:
- Google Ads
- Meta Ads Manager
- Facebook Ads
- Instagram Ads
- Experience with:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Conversion Tracking
- Google Looker Studio (preferred)
- Strong analytical, reporting, and optimization skills.
- Good understanding of landing page optimization and lead generation strategies.
- Excellent communication and teamwork skills.
Preferred Skills (Added Advantage):
- Experience with LinkedIn Ads.
- Experience with Microsoft (Bing) Ads.
- Hands-on experience with B2B Lead Generation Campaigns.
- Familiarity with AI-powered marketing tools for campaign optimization and creative generation.
Key Performance Indicators (KPIs):
- Lead Quality & Volume
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Campaign ROI
- Conversion Rate
- CTR & Quality Score
- Budget Utilization
- Client Satisfaction & Reporting Accuracy
Why Join Us?
- 5-Day Work Week
- In-Office Collaborative Culture
- Work on B2B & International Marketing Campaigns
- Exposure to Multiple Advertising Platforms
- Continuous Learning & Career Growth
- Performance-Based Incentives and Advancement Opportunities
Work Experience: 2-3 Years
Office Location: Ahmedabad, Gujarat
Job Mode: Work from Office
Job Type: Full-time
Work Location: In person
Please grab this golden opportunity!
Share the CV on [email protected] OR 8320298892
Work Location: In person
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
