Brand Manager – Digital Marketing & Social Media
Location: Delhi (On-site)
Experience: 3–5 Years
Employment Type: Full-Time
Job Summary
We are looking for a creative and strategic Brand Manager to lead our brand presence across digital and social media platforms. The ideal candidate will be responsible for developing and executing brand-building strategies, managing social media campaigns, creating engaging content, and enhancing brand visibility and customer engagement.
Key Responsibilities
- Develop and execute brand marketing strategies aligned with business objectives.
- Manage the company's presence across social media platforms including LinkedIn, Instagram, Facebook, X (Twitter), and YouTube.
- Plan, create, and publish engaging content, including posts, videos, blogs, and marketing creatives.
- Build and maintain a consistent brand identity across all digital channels.
- Plan and execute social media campaigns to increase brand awareness, engagement, and lead generation.
- Coordinate with graphic designers, content writers, and external agencies for creative deliverables.
- Monitor social media trends, competitor activities, and audience insights.
- Track campaign performance and prepare reports using analytics tools.
- Manage online reputation and respond to customer queries/comments professionally.
- Collaborate with sales and business development teams to support marketing initiatives.
- Ensure brand consistency across all marketing materials and communication.
Desired Candidate ProfileEssential Qualifications
- Graduate in Marketing, Mass Communication, Business Administration, or a related field.
- 3–5 years of experience in Brand Management, Digital Marketing, or Social Media Marketing.
Required Skills
- Strong understanding of social media platforms and digital marketing strategies.
- Experience in content planning and campaign management.
- Knowledge of SEO, SEM, and social media advertising.
- Hands-on experience with social media management and analytics tools.
- Excellent communication, copywriting, and storytelling skills.
- Creative thinking with strong organizational and project management abilities.
- Proficiency in Microsoft PowerPoint, Excel, and Word.
Preferred Skills
- Experience with tools such as Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics, Hootsuite, Buffer, or similar platforms.
- Experience in B2B marketing, preferably in the IT or technology industry.
- Knowledge of email marketing and marketing automation tools is an added advantage.
Key Skills
- Brand Management
- Social Media Marketing
- Digital Marketing
- Content Strategy
- Campaign Management
- LinkedIn Marketing
- Meta (Facebook & Instagram) Marketing
- SEO & SEM
- Google Analytics
- Content Creation
- Online Reputation Management
- Marketing Analytics
- Microsoft Office Suite
What We Offer
- Competitive salary and performance-based incentives
- Opportunity to build and shape the company's brand
- Collaborative and innovative work environment
- Career growth and learning opportunities
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Benefits:
Work Location: In person
