Eduport is seeking a highly creative and driven Creative Lead to lead our creative team in producing compelling, high-impact visual content that supports our brand and marketing goals. This role requires a balance of leadership, strategic thinking, and hands-on creative expertise.
Key Responsibilities
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Lead and supervise the creative team, including video editors, designers, and content creatives.
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Assign projects and tasks effectively, ensuring balanced workload and timely delivery.
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Develop creative strategies for video campaigns, advertisements, reels, and promotional content.
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Provide direction on video concepts, editing styles, storytelling flow, and visual branding.
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Collaborate with marketing teams to create conversion-focused creatives for campaigns and advertisements.
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Review all creative outputs to maintain quality, consistency, and brand alignment.
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Suggest innovative concepts for marketing videos that improve engagement and reach.
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Guide the team on trend-based content creation suitable for digital and social media platforms.
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Ensure creative assets are optimized for different platforms such as Instagram, YouTube, Meta ads, and websites.
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Track creative performance trends and refine strategies based on audience response.
Requirements
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Proven experience in a creative leadership role such as Creative Lead, Senior Video Editor, Creative Strategist, or similar.
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Experience managing creative teams and coordinating multiple projects simultaneously.
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Strong knowledge of video editing, creative direction, and visual storytelling.
Preferred Qualifications
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Experience in EdTech, Media, Advertising, or Digital Marketing sectors preferred.
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Knowledge of performance marketing creatives and ad-focused video production is an added advantage.
