Job Description
Position: Digital Marketing Manager
Experience: 6–8 Years
Location: Dwarka sec-14
Employment Type: Full-time
About the Role
We are seeking a highly skilled and results-driven Digital Marketing Manager with 6–8 years of experience in planning, executing, and optimizing high-impact digital marketing campaigns. The ideal candidate should have deep expertise in advanced digital marketing strategies, performance marketing, campaign optimization, and data-driven decision-making. Candidates with a strong e-commerce background will be preferred.
Key Responsibilities
- Develop, execute, and optimize comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
- Plan, manage, and scale advanced performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
- Lead end-to-end campaign management, including strategy, budgeting, execution, A/B testing, optimization, and performance analysis.
- Drive customer acquisition, retention, and remarketing initiatives through data-driven marketing strategies.
- Manage SEO, SEM, display advertising, affiliate marketing, email marketing, and marketing automation campaigns.
- Monitor campaign KPIs, prepare performance reports, and provide actionable insights to improve ROI and ROAS.
- Collaborate with creative, content, product, and technology teams to deliver high-performing marketing campaigns.
- Analyze customer behavior, market trends, and competitor activities to identify growth opportunities.
- Manage digital marketing budgets efficiently while maximizing campaign performance.
- Stay updated with the latest digital marketing trends, tools, AI-driven marketing solutions, and platform updates.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field (MBA is an advantage).
- 6–8 years of hands-on experience in digital marketing, with a strong focus on performance marketing and advanced campaign management.
- Proven expertise in:
- Google Ads (Search, Display, Shopping, Performance Max)
- Meta Ads (Facebook & Instagram)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- SEO & SEM
- Marketing Automation
- Email Marketing
- Conversion Rate Optimization (CRO)
- A/B Testing
- Data Analytics and Reporting
- Strong understanding of attribution models, customer journey mapping, and digital analytics.
- Experience with CRM platforms and marketing automation tools is preferred.
- Excellent analytical, communication, stakeholder management, and leadership skills.
Preferred Qualifications
- Prior experience in the e-commerce industry is highly preferred.
- Experience managing large-scale performance marketing budgets and multi-channel campaigns.
- Certifications in Google Ads, Google Analytics, Meta Blueprint, or other relevant digital marketing platforms will be an added advantage.
Pay: ₹35,000.00 - ₹50,000.00 per month
Work Location: In person
