Sales and Marketing ManagerSales and Marketing Manager
We are looking for a dynamic and strategic Sales and Marketing Manager to lead our sales operations and marketing initiatives across assigned zones and market segments. The ideal candidate will be responsible for driving revenue growth, expanding market share, building brand visibility, and leading a team of field sales executives across Retail, FMCG, and HoReCa channels. This role combines hands-on sales leadership with marketing strategy to strengthen distribution, customer relationships, and overall brand presence in the market.
Key Responsibilities:
Sales Leadership:
- Develop and execute sales strategies to achieve revenue and growth targets across zones
- Lead, mentor, and monitor the performance of field sales executives and route teams
- Identify new business opportunities, key accounts, and untapped market segments
- Review daily, weekly, and monthly sales reports; track route performance and take corrective action
- Ensure strong customer relationships, high service levels, and timely issue resolution
- Oversee credit control, payment collection, and adherence to company credit policies
- Coordinate with warehouse and logistics teams to ensure smooth order fulfillment and delivery
Marketing & Brand Development:
- Plan and execute marketing campaigns, in-store promotions, and brand activation activities
- Drive product visibility, merchandising standards, and stock rotation (FEFO) across outlets
- Support the launch and positioning of new products and owned brands in the market
- Conduct competitor analysis and market research to identify trends and opportunities
- Manage promotional budgets and evaluate ROI on marketing initiatives
- Collaborate with vendors, distributors, and partners on co-branded promotions and offers
Reporting & Strategy:
- Prepare sales forecasts, budgets, and performance reports for management review
- Analyze market data to refine sales and marketing strategy
- Represent the company at trade events, exhibitions, and key client meetings as needed
Requirements:
- Proven experience in sales and marketing management, preferably in FMCG/HoReCa distribution
- Strong leadership, team management, and communication skills
- Solid understanding of trade pricing, distribution strategy, and route-to-market operations
- Analytical mindset with the ability to interpret sales data and market trends
- Familiarity with the local market and language(s) of the assigned zone
- Bachelor's degree in Business, Marketing, or related field (MBA preferred)
Pay: ₹40,000.00 - ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
Work Location: In person
