We are looking for an experienced Performance Marketing Specialist to join our healthcare business on a full-time basis.
Our organization operates a growing multi-specialty healthcare clinic in Mumbai and is actively investing in digital marketing to scale patient acquisition through Google Ads, Meta Ads, landing pages, analytics, and conversion optimization.
We are seeking a results-oriented professional who can independently plan, execute, optimize, and scale lead-generation campaigns.
Responsibilities
- Create and manage Google Ads campaigns (Search, Performance Max, Display, Remarketing)
- Create and manage Facebook & Instagram lead generation campaigns
- Conduct keyword research and competitor analysis
- Optimize campaigns for maximum leads and lower CPL
- Setup and monitor conversion tracking
- Manage Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Create audience segments and remarketing campaigns
- Analyze campaign performance and generate reports
- Suggest improvements to landing pages and conversion funnels
- Coordinate with designers/content creators for ad creatives
Required Skills
- Minimum 2 years of hands-on experience in Google Ads
- Experience running Meta (Facebook & Instagram) Ads
- Knowledge of GA4 and Google Tag Manager
- Experience with lead generation campaigns
- Strong analytical and reporting skills
- Experience with keyword research tools such as Semrush or similar
- Ability to work independently and deliver measurable results.
Salary: As per experience
Location: Andheri West, Mumbai
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
