Job Description – Performance Marketing Manager
Position: Performance Marketing Manager
Location: Remote / Onsite
Employment Type: Full-Time
Experience: 5–7 Years
Salary: 10-12 LPA
Job Summary
We are seeking a highly skilled and results-driven Performance Marketing Manager to lead our digital marketing strategy, customer acquisition, and revenue growth initiatives. The ideal candidate should have proven expertise in Google Ads, Meta Ads (Facebook, Instagram & WhatsApp), LinkedIn Ads, YouTube Ads, Google Analytics (GA4), Google Tag Manager (GTM), conversion tracking, lead generation, and marketing analytics.
This role requires someone who can manage high-budget paid campaigns, optimize marketing funnels, improve ROI, and drive scalable business growth through data-driven decision-making.
Key Responsibilities
- Develop and execute performance marketing strategies across Google Ads, Meta Ads (Facebook, Instagram & WhatsApp), LinkedIn Ads, YouTube Ads, Display Network, and Search campaigns.
- Plan, launch, manage, optimize, and scale paid advertising campaigns for lead generation and customer acquisition.
- Optimize key performance metrics including ROAS, ROI, CPA, CAC, CPL, CTR, CPC, CPM, Conversion Rate, Cost per Conversion, and Customer Lifetime Value (LTV).
- Lead end-to-end campaign management including budgeting, bidding strategies, audience segmentation, remarketing, and performance optimization.
- Manage monthly advertising budgets and maximize marketing ROI through continuous optimization.
- Monitor campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, Google Search Console, UTM tracking, and conversion tracking tools.
- Conduct A/B testing on ad creatives, landing pages, audiences, CTAs, and campaign strategies to improve conversions.
- Build and optimize high-converting marketing funnels and landing pages.
- Collaborate with Creative, Content, Product, Sales, and Design teams to improve campaign performance and lead quality.
- Analyze campaign data, customer behavior, competitor strategies, and industry trends to identify new growth opportunities.
- Prepare weekly and monthly dashboards with actionable insights for leadership.
- Lead, mentor, and manage the performance marketing team while ensuring best practices across all campaigns.
Requirements
- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field (MBA preferred).
- 5–7 years of hands-on experience in Performance Marketing, Digital Marketing, Paid Media, or Growth Marketing.
- Minimum 2 years of team leadership or people management experience.
- Strong expertise in:
- Google Ads (Search, Display, Performance Max, Shopping & YouTube)
- Meta Ads Manager (Facebook, Instagram & WhatsApp)
- LinkedIn Ads
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Meta Pixel & Conversion API
- Conversion Tracking & Attribution Models
- Proven experience managing high-budget performance marketing campaigns with measurable business outcomes.
- Strong understanding of Lead Generation, Demand Generation, Marketing Automation, Customer Acquisition, Funnel Optimization, Retargeting, Lookalike Audiences, and Audience Segmentation.
- Experience with campaign forecasting, budget allocation, reporting, and marketing analytics.
- Excellent analytical, problem-solving, communication, presentation, and stakeholder management skills.
Preferred Skills
- Experience with CRM platforms such as HubSpot, Zoho CRM, Salesforce, or similar.
- Experience with Marketing Automation tools.
- Knowledge of SEO, SEM, Conversion Rate Optimization (CRO), Landing Page Optimization, and Marketing Funnels.
- Experience running campaigns in Healthcare, HealthTech, Telemedicine, Wellness, D2C, E-commerce, SaaS, or B2C industries.
- Minimum 2 years of experience working in niche or sensitive industries, preferably sexual healthcare, mental health, or wellness, while adhering to advertising policies.
- Familiarity with AI-powered marketing tools and campaign automation is an added advantage.
Key Skills
- Performance Marketing
- Digital Marketing
- Growth Marketing
- Paid Media
- Paid Advertising
- Lead Generation
- Demand Generation
- Customer Acquisition
- Google Ads
- Meta Ads
- Facebook Ads
- Instagram Ads
- WhatsApp Marketing
- LinkedIn Ads
- YouTube Ads
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Google Search Console
- Meta Pixel
- Conversion Tracking
- Marketing Analytics
- Marketing Funnel Optimization
- Landing Page Optimization
- Conversion Rate Optimization (CRO)
- Search Engine Marketing (SEM)
- Campaign Management
- Budget Management
- ROI Optimization
- ROAS
- CPC
- CPL
- CPA
- CAC
- CTR
- A/B Testing
- Data Analysis
- Audience Targeting
- Retargeting
- Team Leadership
- Stakeholder Management
What We Offer
- Competitive salary package.
- Opportunity to lead high-impact digital marketing initiatives.
- Exposure to high-growth healthcare and digital products.
- Collaborative, innovative, and performance-driven work environment.
- Career growth and leadership opportunities.
- Paid sick leave.
Pay: ₹80,000.00 - ₹100,000.00 per month
Benefits:
Application Question(s):
- How many years of experience do you have in Performance Marketing?
- Which advertising platforms have you independently managed? (Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, etc.)
- What was the average number of qualified leads generated per month?
- Do you have past experience into the Healthcare Domain?
Work Location: Remote
