We are looking for a driven Digital Marketing & E-Commerce Executive to spearhead our online retail growth and digital brand visibility. In this role, you will take ownership of our e-commerce storefronts, with a strong emphasis on marketplace ecosystems like Amazon and execute digital marketing campaigns to drive traffic, optimize listings, and scale revenue.
Additionally, you will be the creative force behind our social media presence, leveraging video editing skills, trend-awareness, and modern AI tools to produce engaging Reels and short-form content. The ideal candidate has a strong grasp of marketplace dynamics, performance marketing, and artificial intelligence, playing a direct role in pushing our annual turnover targets to the next level by working smarter and automating workflows.
Key ResponsibilitiesE-Commerce & Marketplace Management
- End-to-End Account Management: Oversee daily operations on major e-commerce platforms (such as Amazon Seller Central), ensuring flawless account health, streamlined order coordination, and excellent customer metrics.
- AI-Enhanced Listing Optimization (SEO): Create, manage, and optimize product listings using AI-driven SEO strategies. Leverage prompt engineering to generate compelling, keyword-rich copywriting for marketplace search rankings.
- Content Enhancement: Coordinate the design and deployment of enhanced brand content (A+ Content, infographics), utilizing AI image generation tools alongside traditional design methods to maximize conversion rates.
Social Media & Content Creation
- Video Editing & Reel Creation: Conceptualize, shoot, and edit engaging short-form videos (Instagram Reels, YouTube Shorts) highlighting product features. Utilize AI video editing tools (e.g., auto-captioning, AI color grading) to accelerate production.
- Generative AI Content: Use tools like ChatGPT, Claude, or Gemini to rapidly brainstorm campaign concepts, draft social media captions, and generate initial visual storyboards.
- Social Media Management & Trends: Develop and execute a social media calendar, rapidly adapting viral formats and audio tracks to fit our product catalog and brand voice.
Digital Marketing & Growth Strategy
- Performance Marketing: Plan, execute, and manage paid advertising campaigns across marketplaces (e.g., Amazon Sponsored Products) and external digital channels (Google Ads, Meta).
- AI-Powered Analytics: Track KPIs such as ROAS, engagement rates, and marketplace turnover. Utilize AI marketing and analytics tools to interpret sales data, identify trends, and automate weekly reporting.
- Promotional Strategy: Develop and execute promotional calendars, flash sales, and targeted discounting strategies to drive volume and meet aggressive revenue milestones.
Qualifications & Skills
- Experience: 1+ years of hands-on experience in digital marketing, e-commerce management, and social media content creation.
- AI Proficiency & Prompt Engineering: Practical experience using generative AI tools (like ChatGPT or Gemini) for marketing operations. Strong problem formulation and prompt engineering skills to extract high-quality, tailored outputs.
- Content & Editing Skills: Proficiency in video editing software (Premiere Pro, Final Cut) and graphic design tools (Canva, Photoshop). A proven portfolio of Reels/short-form content is highly preferred.
- Technical Proficiency: Familiarity with e-commerce listing management, marketplace advertising consoles, and analytics tools.
- Marketing Acumen: Proven track record of running successful PPC campaigns and a solid understanding of marketplace SEO and social media algorithms.
- Communication: Excellent written and verbal communication skills, with a keen eye for visual design, storytelling, and brand messaging.
Pay: ₹10,226.24 - ₹34,044.85 per month
Work Location: In person
