About the Role:
We are looking for a creative, forward-thinking, and results-driven Social Media & AI Content Specialist to drive our brand’s digital presence. If you are passionate about visual storytelling, obsessed with social media metrics, and actively experimenting with cutting-edge AI tools to speed up content creation, this role is for you.
You will be responsible for producing high-engaging videos for social media ads and organic content, managing our active communities, and utilizing data to optimize our reach on Instagram and YouTube.
Key Responsibilities:
- Video & Content Creation: Script, shoot, and edit high-quality short-form and long-form video content tailored for social media advertisements and organic growth.
- AI Integration: Leverage latest AI tools to optimize workflow (e.g., staying updated on which AI models are best for high-quality image generation, text-to-speech voice creation, and automated video editing).
- Platform Management & Analytics: Manage, publish, and track performance metrics on Instagram and YouTube. Analyze weekly/monthly data to understand what resonates with our audience and adjust the strategy accordingly.
- Design & Creativity: Design striking thumbnails, carousels, and banners using Canva and other advanced creative suites (Adobe Photoshop/Premiere Pro is a plus).
- Market Trends: Stay highly updated with changing platform algorithms, trending audio, viral formats, and digital marketing shifts.
Required Skills & Qualifications:
- Experience: 1 to 3 years of proven experience managing social media handles and creating multimedia content (Portfolio required).
- Tools Proficiency: Mastery of Canva and standard video editing software (CapCut, VN, Premiere Pro, etc.).
- AI Literacy: Strong familiarity with generating assets using generative AI platforms (e.g., Midjourney, ChatGPT, ElevenLabs, or similar image/voice tools).
- Analytical Skills: Hands-on experience with Instagram Insights and YouTube Studio to read and interpret viewer retention, reach, and engagement data.
- Communication: Excellent written and verbal communication skills to write compelling captions, video scripts, and ad hooks.
Behavioral Traits We Look For:
- Sincere & Professional: Highly disciplined with deadlines and takes absolute ownership of projects.
- Eager Learner: Constantly upskilling to keep up with the fast-evolving tech and AI landscape.
Pay: ₹12,000.00 - ₹18,000.00 per month
Benefits:
- Provident Fund
- Work from home
Application Question(s):
Experience:
- Social media marketing: 1 year (Preferred)
Work Location: Remote
