Job Description: Senior Brand & Marketing Officer
Position Title: Senior Brand & Marketing Officer
Department: Marketing & Brand Management
Reports To: Founder / Managing Director
Location: Indiranagar, Bangalore
Employment Type: Full-Time
About the Role
We are seeking a highly strategic, creative, and execution-focused Senior Brand & Marketing Officer to lead brand development, marketing strategy, and growth initiatives across our diverse portfolio of businesses, including:
* Co-working & Business Spaces
* Food & Beverage (Restaurants, Cafés, Catering, Cloud Kitchens)
* Events & Experiences
* Architecture & Interior Design
* Construction & Real Estate Development
The ideal candidate will be responsible for creating a unified brand vision while developing tailored marketing strategies for each business vertical. This role requires a strong blend of branding, digital marketing, content strategy, campaign management, business development support, and stakeholder engagement.
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Key Responsibilities
Brand Strategy & Management
* Develop and execute comprehensive brand strategies across all business verticals.
* Ensure brand consistency across all customer touchpoints, marketing materials, digital platforms, and physical locations.
* Establish and maintain brand guidelines, messaging frameworks, and visual identity standards.
* Conduct market research, competitor analysis, and customer insights to strengthen brand positioning.
* Manage brand reputation and public perception.
Marketing Strategy & Execution
* Develop annual and quarterly marketing plans aligned with business objectives.
* Lead integrated marketing campaigns across digital, social media, print, outdoor, events, partnerships, and PR channels.
* Create customer acquisition, retention, and engagement strategies.
* Plan and manage product launches, service launches, and brand activation campaigns.
* Drive lead generation initiatives for co-working, architecture, construction, and event businesses.
Digital Marketing & Content
* Oversee website management, SEO, SEM, email marketing, and social media strategies.
* Develop content calendars and storytelling strategies for all brands.
* Coordinate production of photography, videography, graphics, and promotional materials.
* Monitor digital performance metrics and optimize campaigns for maximum ROI.
* Manage online reputation and customer reviews across platforms.
Events, PR & Partnerships
* Lead brand activations, networking events, exhibitions, and promotional campaigns.
* Build strategic partnerships with corporates, communities, media houses, influencers, and industry stakeholders.
* Manage media relations, press releases, and public relations activities.
* Represent the organization at industry events and networking opportunities.
Sales & Business Growth Support
* Collaborate with sales teams to develop marketing initiatives that drive revenue growth.
* Create sales enablement materials, presentations, brochures, and proposals.
* Support occupancy growth for co-working spaces.
* Generate leads for architecture, construction, and event management projects.
* Drive customer engagement and repeat business for F&B operations.
Team & Vendor Management
* Lead and mentor internal marketing teams and external agencies.
* Manage designers, content creators, photographers, videographers, and digital marketing partners.
* Oversee marketing budgets and vendor relationships.
* Ensure timely delivery of marketing projects and campaigns.
Performance & Analytics
* Define KPIs and track marketing performance across all brands.
* Analyze campaign effectiveness and customer acquisition costs.
* Prepare monthly marketing reports and recommendations for management.
* Utilize data-driven insights to improve customer experience and business outcomes.
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Required Qualifications
* Bachelor’s Degree in Marketing, Business Administration, Communications, Branding, or related field.
* Master’s Degree/MBA in Marketing is preferred.
* 7–12 years of experience in brand management, marketing, communications, or growth marketing.
* Experience handling multiple brands or business verticals simultaneously.
* Strong understanding of digital marketing, social media, content marketing, PR, and event marketing.
* Experience in hospitality, F&B, co-working, real estate, architecture, construction, or lifestyle brands will be highly preferred.
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Required Skills
Strategic Skills
* Brand Development & Positioning
* Marketing Strategy
* Business Development Support
* Market Research & Consumer Insights
* Budget Planning
Marketing Skills
* Digital Marketing
* Social Media Management
* SEO & SEM
* Content Marketing
* Campaign Management
* Public Relations
Leadership Skills
* Team Leadership
* Project Management
* Stakeholder Management
* Agency Management
* Vendor Negotiation
Technical Skills
* Google Analytics
* Meta Business Suite
* CRM Platforms
* Marketing Automation Tools
* Canva, Adobe Creative Suite (preferred)
* Microsoft Office / Google Workspace
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Key Performance Indicators (KPIs)
* Brand awareness and market visibility
* Lead generation and conversion rates
* Co-working occupancy growth
* F&B footfall and revenue growth
* Event bookings and sponsorship acquisition
* Architecture and construction project inquiries
* Social media engagement and audience growth
* Website traffic and lead conversion
* Marketing ROI
* Customer retention and satisfaction
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What We Offer
* Opportunity to build and scale multiple high-growth brands.
* Strategic leadership role with direct access to senior management.
* Creative freedom to shape brand identity and market presence.
* Performance-based incentives and career advancement opportunities.
* Dynamic and entrepreneurial work environment.
Ideal Candidate Profile: A commercially minded brand leader who can think strategically, execute efficiently, and drive measurable growth across multiple businesses while building strong and recognizable brands in the market.
Pay: ₹60,000.00 - ₹70,000.00 per month
Benefits:
Work Location: In person
