Job Description
Position Title: Social Media Executive
Location: Gurugram
Experience: 1+ Year
Employment Type: Full-Time
Work Mode: Work From Office
Joining: Immediate Joiners Preferred
Profile Summary
We are looking for a creative and performance-driven Social Media Executive with at least 1 year of hands-on experience in social media management and Meta Ads. The ideal candidate should have strong knowledge of Facebook and Instagram marketing, content planning, audience engagement, and paid campaign management.
Meta Ads experience is mandatory for this role.
Key Roles & Responsibilities
- Manage and grow the company's social media presence across Instagram, Facebook, and other relevant platforms.
- Plan, create, schedule, and publish engaging social media content.
- Plan, execute, monitor, and optimize Meta Ads campaigns for lead generation, brand awareness, engagement, and conversions.
- Conduct audience research and create relevant targeting strategies for Meta campaigns.
- Monitor campaign performance and optimize CPC, CTR, CPL, CPM, ROAS, and conversion rates.
- Perform A/B testing of creatives, ad copies, audiences, and campaign strategies.
- Coordinate with graphic designers and content teams to develop engaging posts, reels, stories, and ad creatives.
- Monitor social media trends, competitor activities, and industry developments.
- Respond to comments, messages, and audience interactions professionally.
- Track social media and advertising performance and prepare regular reports.
- Analyze campaign insights and recommend improvements based on performance data.
- Stay updated with the latest Meta Ads features, social media trends, and digital marketing practices.
Required Skills
- Minimum 1 year of relevant experience in Social Media Marketing.
- Hands-on experience with Meta Ads Manager is mandatory.
- Good understanding of Facebook & Instagram advertising.
- Knowledge of campaign objectives, audience targeting, retargeting, and optimization.
- Understanding of key advertising metrics such as CTR, CPC, CPM, CPL, CPA, and ROAS.
- Strong content planning and social media management skills.
- Good communication and analytical skills.
- Basic knowledge of Canva or other creative/design tools will be an advantage.
- Ability to manage multiple campaigns and tasks simultaneously.
Qualification
Graduate in any discipline with relevant experience in Social Media Marketing / Digital Marketing.
Preferred Candidate
- Candidates with practical experience in Meta Ads campaign management.
- Candidates who can independently manage social media pages and paid campaigns.
- Immediate joiners will be preferred.
Apply Now:
Email your CV at: [email protected]
Contact: 9311537601
Pay: ₹22,000.00 - ₹25,000.00 per month
Benefits:
Work Location: In person
