Description:
Marketing executives contribute to and develop integrated marketing campaigns. Marketing executives are involved in developing marketing campaigns to promote a product; service or idea.
Responsibility
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Collaborating and connecting with a range of stakeholders including customers; colleagues; suppliers and partner organisations
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Interacting with target clients and managing customer relationships
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Come out with new advertising ideas and placing adverts online; local; regional or national newspapers; or on the radio; depending on the organisation and the campaign
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Managing the production of marketing materials; including posters; leaflets; flyers; newsletters; e-newsletters and DVDs
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Interacting with designers and printers
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Keeping a record of customer databases
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Organizing the effective handing out of marketing materials
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Conducts market research
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Managing budgets
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Organising and attending events such as seminars; conferences; and exhibitions
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Evaluating marketing campaigns
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Developing marketing plans and strategies
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Keeping a track on competitors activity
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Supporting the marketing manager and other colleague
