About the Role
We are looking for a creative and performance-driven Content Strategist to lead our content planning, copywriting, and campaign execution. The ideal candidate will have experience developing high-performing content strategies, collaborating with cross-functional teams, and using data and AI tools to create content that drives engagement and conversions.
If you're passionate about storytelling, performance marketing, and AI-powered content creation, we'd love to hear from you.
Key Responsibilities
- Content Strategy & Planning
- Develop and execute content strategies aligned with business goals and marketing campaigns.
- Plan content across organic and paid digital channels.
- Create and manage content calendars and campaign roadmaps.
Copywriting & Content Creation
- Write compelling copy for social media, advertisements, landing pages, websites, email campaigns, and brand communications.
- Develop scripts for reels, advertisements, explainer videos, testimonials, and educational content.
- Ensure all content aligns with brand voice and audience intent.
Content Leadership & Quality Assurance
- Provide clear briefs and strategic direction to content writers.
- Review, edit, and refine content to maintain quality and performance standards.
- Offer constructive feedback and ensure continuous improvement in content output.
Performance Marketing Collaboration
- Partner with the performance marketing team to develop conversion-focused content.
- Optimize content based on campaign insights, A/B testing, and performance metrics.
AI & Content Innovation
- Explore and leverage AI tools for content ideation, research, scripting, and workflow optimization.
- Stay updated with emerging AI technologies relevant to digital marketing and content creation.
- Recommend AI-driven improvements while maintaining originality and brand quality.
Collaboration
- Work closely with design, video, social media, and marketing teams to execute integrated campaigns.
- Participate in brainstorming sessions and campaign planning meetings.
- Take ownership of content deliverables and ensure timely execution.
Requirements
- 3–5 years of experience as a Content Strategist, Content Marketing Specialist, or similar role.
- Agency experience is highly preferred.
- Strong expertise in content strategy, copywriting, and storytelling.
- Experience writing high-converting marketing content and video scripts.
- Ability to manage and mentor content writers.
- Good understanding of social media platforms, digital marketing, and performance marketing.
- Familiarity with AI tools for content creation and marketing workflows.
- Excellent communication, planning, editing, and analytical skills.
- Ability to thrive in a fast-paced, collaborative environment.
Why Join Us?
- Work on diverse brands and exciting marketing campaigns.
- Opportunity to experiment with AI-powered marketing and content strategies.
- Collaborative, creative, and growth-focused work environment.
- Opportunities for learning, career advancement, and professional development.
Pay: ₹25,000.00 - ₹33,000.00 per month
Application Question(s):
- Current Salary?
- Are you available to start immediately?
Work Location: In person
