The Social Media Content Creator will be responsible for planning, shooting, editing and publishing short-form content that increases Giftlaya’s reach, engagement, brand recall and sales.
This is not only a social media posting role. The candidate should be comfortable appearing on camera when required, developing creative concepts, shooting products, editing reels and creating content based on current trends without making the brand look repetitive or overly promotional.
Key Responsibilities
- Plan and create daily content for Instagram, Facebook and YouTube.
- Develop creative concepts for reels, product videos, customer stories and promotional campaigns.
- Shoot high-quality product photographs and videos using a smartphone or camera.
- Create reels for personalised gifts, cakes, flowers, decorations and surprise experiences.
- Write engaging captions, hooks, video scripts and calls to action.
- Edit short-form videos with suitable music, transitions, subtitles and visual effects.
- Create content around birthdays, anniversaries, weddings, festivals and other occasions.
- Track trending audio, formats, memes and content styles relevant to Giftlaya.
- Adapt trends creatively while maintaining Giftlaya’s brand identity.
- Prepare and maintain a weekly or monthly social media content calendar.
- Coordinate with designers, video editors, marketing executives and product teams.
- Work with the operations team to capture real customer orders and decoration setups.
- Create behind-the-scenes content showing product preparation, packaging and delivery.
- Publish content according to the approved schedule.
- Respond to comments and encourage meaningful audience interaction when assigned.
- Repurpose existing photographs and videos into fresh social media content.
- Maintain an organised library of raw footage, edited videos and creative assets.
- Ensure all content is original, accurate and suitable for commercial use.
- Analyse content performance and identify which themes generate the most reach, enquiries and sales.
- Suggest new content series and campaigns for growing Giftlaya’s social media presence.
Content Categories
The candidate will create content such as:
- Product demonstrations
- Gift unboxing videos
- Birthday and anniversary gift ideas
- Cake, flower and gifting reels
- Decoration transformations
- Before-and-after videos
- Customer reaction videos
- Behind-the-scenes content
- Festival gifting campaigns
- Trending reels and relatable content
- Offer and discount promotions
- Founder or team-led videos
- Educational gifting tips
- User-generated and customer-review content
- Influencer collaboration content
Required Skills
- Strong understanding of Instagram Reels and YouTube Shorts.
- Good smartphone photography and videography skills.
- Proficiency in CapCut, Adobe Premiere Pro, Canva or similar tools.
- Ability to shoot and edit engaging short-form videos independently.
- Strong sense of visual composition, framing, lighting and colour.
- Ability to write attention-grabbing hooks and short scripts.
- Understanding of social media trends and audience behaviour.
- Basic knowledge of hashtags, keywords and social media SEO.
- Good communication and presentation skills.
- Ability to manage multiple content deadlines.
- Strong attention to detail and brand consistency.
- Comfortable working in a fast-paced e-commerce environment.
Preferred Candidate Profile
We would prefer someone who:
- Has previously created content for gifting, food, events, fashion, lifestyle or e-commerce brands.
- Is comfortable appearing in videos and giving voiceovers.
- Can convert simple products into visually attractive content.
- Understands that engaging content should also support business goals.
- Can generate fresh ideas without copying competitors.
- Knows how to create natural-looking content that does not feel like a forced advertisement.
- Can work independently from concept and shooting to final editing.
- Is willing to attend selected decoration setups or product shoots when required.
- Understands Indian festivals, gifting occasions and celebration trends.
Performance Indicators
Performance will be evaluated based on:
- Number and quality of content pieces produced
- Consistency with the content calendar
- Reel views and audience reach
- Engagement rate
- Follower growth
- Saves and shares
- Website visits and enquiries generated
- Content-led sales or conversions
- Video completion and retention rates
- Speed and quality of execution
- Ability to identify and use relevant trends
- Overall improvement in Giftlaya’s social media presence
Qualifications
- Bachelor’s degree or relevant diploma preferred.
- 1–3 years of experience in content creation, social media or video production.
- Freshers with an excellent portfolio may also apply.
- A portfolio of reels, videos, photographs or social media pages is mandatory.
What We Offer
- Competitive salary based on experience and portfolio.
- Performance-based incentives.
- Opportunity to work with a growing gifting and celebration brand.
- Creative freedom to propose and test new content ideas.
- Exposure to e-commerce, gifting, events and performance marketing.
- Opportunities for professional growth within the marketing team.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
Experience:
- Content creation: 1 year (Required)
- Video editing: 1 year (Required)
- Speaking proficiency: 1 year (Preferred)
Language:
Work Location: In person
