Job Title: Digital Marketing Executive (PPC Specialist)
Job Summary:
We are seeking a results-driven Digital Marketing Executive with strong expertise in PPC (Pay-Per-Click) campaigns. The ideal candidate will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms like Google Ads and social media channels to drive traffic, leads, and conversions.
Key Responsibilities:
- Plan, create, and manage PPC campaigns on Google Ads, Meta Ads (Facebook/Instagram), and other platforms.
- Conduct keyword research, audience targeting, and competitor analysis.
- Optimize campaigns to improve ROI, CTR, CPC, and conversion rates.
- Monitor daily performance and make data-driven adjustments.
- Create and test ad copies, landing pages, and creatives.
- Manage budget allocation and bid strategies effectively.
- Generate performance reports and insights for stakeholders.
- Collaborate with content and design teams for campaign assets.
- Stay updated with latest PPC trends and platform updates.
Pay: ₹12,000.00 - ₹28,000.00 per month
Benefits:
Work Location: In person
