Position: Digital Marketing Manager – Performance & Content
Location: Noida (Preferred)
Experience Required: 3–6 years in EdTech marketing with proven lead generation results.
Role Overview
We are looking for a highly skilled, execution-focused digital marketer who can independently manage the complete digital growth engine of the company.
This role is ideal for someone who is a “one-man army” — capable of running ads, creating content, editing videos, designing creatives, managing campaigns, tracking analytics, and generating high-quality student leads.
The candidate must have prior experience working with coaching institutes, EdTech brands, schools, colleges, or student-focused businesses.
Key ResponsibilitiesPerformance Marketing
- Run and optimize Meta Ads (Facebook & Instagram)
- Run Google Ads campaigns for lead generation
- Create high-converting funnels for IIT-JEE and NEET admissions
- Reduce CPL (Cost Per Lead) while improving lead quality
- Handle retargeting and conversion campaigns
- Manage ad budgets efficiently
Lead Generation
- Generate genuine admission inquiries
- Focus on high-intent student and parent leads
- Track lead quality and conversion ratios
- Coordinate with counselling/admission teams
Creative & Content Execution
- Design ad creatives independently
- Shoot and edit reels/videos
- Create engaging student-centric content
- Write ad copies, captions, and hooks
- Create testimonial videos and success-story campaigns
Social Media & Branding
- Manage Instagram, Facebook, and YouTube growth
- Build brand recall among students and parents
- Create viral and engaging educational content
- Maintain consistent posting and campaign calendars
Analytics & Reporting
- Monitor ROAS, CTR, CPL, and conversion metrics
- Submit weekly performance reports
- Use data to improve campaign performance
Required Skills
- Proven experience in EdTech marketing
- Strong expertise in Meta Ads & Google Ads
- Video editing skills (Premiere Pro/CapCut/Final Cut/Canva)
- Graphic designing skills
- Understanding of student psychology and parent targeting
- Knowledge of landing pages and lead funnels
- Strong copywriting and content ideation ability
- Ability to work independently with minimal supervision
Preferred Qualifications
- Experience working with coaching institutes or IIT-JEE/NEET brands
- Portfolio of previous campaigns and creatives
- Proven track record of generating admissions/leads
- Understanding of local marketing for Noida/NCR audience
What We’re Looking For
We do not want someone who only manages ads.
We want someone who:
- Thinks like a growth marketer
- Executes like a creator
- Understands performance marketing deeply
- Can independently create campaigns from idea to execution
- Knows how to generate real admissions, not just impressions and clicks
Salary
Competitive salary + performance-based incentives based on lead quality and admissions generated.
Pay: From ₹25,000.00 per month
Benefits:
Work Location: In person
