Digital Marketing Specialist
We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns that increase brand awareness, generate qualified leads, and drive business growth.
Key Responsibilities
- Plan and execute digital marketing campaigns across SEO, SEM, social media, email, and paid advertising.
- Manage Google Ads, Meta Ads, and LinkedIn Ads to generate high-quality leads within budget.
- Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
- Optimize website content and landing pages for SEO, user experience, and conversions.
- Develop and manage social media content calendars and campaigns.
- Set up and monitor GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
- Monitor campaign performance and optimize budgets, bids, targeting, creatives, CPL, conversion rates, and ROAS.
- Conduct market and competitor research to identify new growth opportunities.
- Collaborate with Sales and Content teams to support lead generation and improve lead quality.
- Prepare regular performance reports and data-driven recommendations.
- Explore and test new digital marketing channels, tools, and strategies to improve overall marketing performance.
Required Skills
- Google Ads & Meta Ads
- SEO & SEM
- GA4 & Google Tag Manager
- Meta Pixel & Conversion Tracking
- Social Media & Content Marketing
- Email Marketing
- Lead Generation & Performance Marketing
- Analytics, A/B Testing & Reporting
- Strong analytical and communication skills
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 2–5 years of hands-on digital marketing experience.
- Proven experience running and optimizing Google Ads and Meta Ads campaigns.
- Experience in SaaS, B2B, or technology marketing is a plus.
- Google Ads or Meta certification is an advantage.
KPIs
- Qualified Leads Generated
- CPL & CPA
- Conversion Rate
- ROAS
- Website Traffic Growth
- Organic Search Growth & Rankings
- Lead-to-Customer Conversion
Nice to Have
- LinkedIn Ads, Microsoft Ads, TikTok Ads
- SEMrush / Ahrefs / Google Search Console
- HubSpot / Salesforce / Mailchimp
- CRO & Landing Page Optimization
- Marketing Automation
- AI Marketing Tools
How to Apply
Send your resume and portfolio/campaign examples (if available) with the subject: Digital Marketing Specialist – Application
Pay: Up to ₹700,000.00 per year
Benefits:
Application Question(s):
- Do you have at least 1.5 years of hands-on experience in Digital Marketing?
- Do you have hands-on experience managing Google Ads and Meta Ads campaigns?
- Are you currently based in Kerala or willing to work from Kerala?
Work Location: In person
