Performance MarketerJob Summary
We are seeking a results-oriented Performance Marketer to manage and optimize paid digital marketing campaigns across multiple platforms. The ideal candidate has strong analytical skills, hands-on experience with digital advertising, and a proven track record of driving customer acquisition and revenue growth through data-driven marketing strategies.
Key Responsibilities
- Plan, launch, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other relevant channels.
- Monitor campaign performance and optimize targeting, creatives, bidding strategies, and budgets to maximize ROI and ROAS.
- Conduct A/B testing for ad creatives, landing pages, and audience segments.
- Analyze campaign data using tools such as Google Analytics, Looker Studio, and advertising platform dashboards.
- Track and report on key performance indicators (KPIs), including CPA, CPC, CTR, CAC, ROAS, and conversion rates.
- Collaborate with content, design, product, and sales teams to develop high-performing campaigns.
- Manage marketing budgets and ensure efficient allocation of advertising spend.
- Perform keyword research, audience research, and competitor analysis.
- Stay up to date with digital marketing trends, platform updates, and industry best practices.
- Generate actionable insights and recommendations to improve campaign performance.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1+ years of experience in performance marketing or digital advertising.
- Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.
- Strong understanding of conversion tracking, attribution models, and marketing funnels.
- Experience with A/B testing and campaign optimization.
- Excellent analytical and problem-solving skills.
- Proficiency in Microsoft Excel or Google Sheets.
- Strong communication and project management skills.
Preferred Qualifications
- Experience with LinkedIn Ads, TikTok Ads, or other paid media platforms.
- Knowledge of SEO, email marketing, and marketing automation tools.
- Familiarity with CRM platforms such as Salesforce or HubSpot.
- Google Ads, Google Analytics, or Meta Blueprint certifications.
Key Skills
- Performance Marketing
- Paid Media Management
- Google Ads
- Meta Ads
- Campaign Optimization
- Data Analysis
- Conversion Rate Optimization (CRO)
- Google Analytics
- Budget Management
- A/B Testing
- Audience Targeting
- Reporting and Dashboarding
Success Metrics
- Return on Ad Spend (ROAS)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Conversion Rate
- Click-Through Rate (CTR)
- Revenue Growth
- Lead Quality
- Marketing ROI
Pay: ₹12,369.74 - ₹30,000.00 per month
Work Location: In person
