Job Title: Marketing Executive
About RAC
RAC (Royal Assets & Companies) is a Kerala-based business group focused on building and operating scalable businesses across sectors like technology, education, media, and infrastructure. We actively develop and manage multiple ventures under one group, with a strong focus on long-term value creation and sustainable growth.
Role Overview
The Marketing Executive will be responsible for planning and executing marketing strategies to promote RAC’s brands, services, and initiatives. The role involves managing campaigns, supporting lead generation activities, coordinating promotional efforts, and enhancing brand visibility across multiple platforms.
Key Responsibilities
· Plan and execute marketing campaigns to promote company services and initiatives
Coordinate digital and offline marketing activities
· Manage social media platforms and ensure consistent brand communication
· Assist in content creation for marketing materials, including posts, brochures, and campaigns
· Support lead generation and follow-up activities in coordination with the sales team
· Conduct market research to identify trends, competitors, and growth opportunities
· Coordinate with internal teams for campaign execution and brand alignment
· Monitor campaign performance and prepare reports on key metrics
· Support event promotions, campaigns, and brand-building activities
· Identify innovative ideas to improve marketing reach and engagement
Preferred Background
· Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
· 0–2 years of experience in marketing, digital marketing, or related roles (Freshers can apply)
· Basic understanding of marketing concepts, digital platforms, and branding
· Familiarity with social media tools and marketing techniques
· Strong communication and interpersonal skills
· Creative thinking with attention to detail
· Ability to manage multiple tasks and meet deadlines
· Self-motivated and adaptable to a dynamic work environment
Benefits
· Opportunity to work in a dynamic and growing environment
· Exposure to multiple business sectors and marketing strategies
· Learning and development opportunities in marketing and branding
· Career growth and advancement opportunities
· Supportive and collaborative work environment
Pay: ₹18,000.00 - ₹20,000.00 per month
Work Location: In person
