Role: Brand & Growth Manager
Company: HealthSy Pharmacy
Location: Coimbatore
Department: Marketing & Growth
Employment Type: Full-Time
About HealthSy Pharmacy:
HealthSy Pharmacy is a modern retail pharmacy chain with a pan-India presence, committed to making healthcare more accessible and convenient. By focusing on quality, trust, and customer-centric service, we strive to deliver a seamless experience for individuals and families across all our locations
About the Role
We are looking for a hands-on Brand & Growth Manager to lead on-ground marketing and brand-building efforts for HealthSy Pharmacy. This role is primarily focused on executing store launch campaigns, driving local visibility, and building strong community presence across locations.
You will work closely with vendors, doctors, and internal teams to plan and execute hyperlocal marketing initiatives that directly impact store footfall and customer engagement. The role requires a strong execution mindset, attention to detail, and the ability to manage multiple campaigns simultaneously.
Key Responsibilities
Store Launch & Local Marketing
- Plan and execute end-to-end store launch campaigns for new outlets
- Design and manage flyers, standees, posters, and branding materials
- Drive local area activations to increase awareness and walk-ins
- Own the launch calendar and marketing budgets across multiple locations
Community & Healthcare Partnerships
- Build and manage doctor-clinic engagement programs to drive referrals
- Execute apartment and community-level promotions
- Plan and coordinate medical camps and health initiatives
- Maintain a strong network/database of local partners for repeat engagement
Brand Compliance & Vendor Management
- Ensure consistent brand execution across all stores
- Manage vendors for printing, signage, and outdoor advertising
- Oversee hoardings, banners, and local ad placements
- Negotiate vendor contracts and optimize cost efficiency
Process & Future Expansion Support
- Create and refine standard processes for store launch marketing and local campaigns
- Build reusable templates for flyers, activations, and branding materials
- Contribute to developing marketing guidelines for future franchise stores
- Ensure consistency in execution as the business scales to new locations
Strategy, Reporting & Team
- Track key metrics like footfall, cost-per-launch, and campaign ROI
- Identify new hyperlocal marketing channels to expand reach
- Collaborate with internal teams to align marketing with store performance
What We’re Looking For
- 4–6 years of experience in brand, retail, or field marketing
- Proven track record of driving store footfall and executing on-ground campaigns
- Strong experience in store launches, local activations, and hyperlocal marketing
- Ability to manage multiple locations, campaigns, and budgets simultaneously
- Hands-on experience in vendor management, negotiation, and execution quality control
- Strong ownership mindset with focus on results (walk-ins, visibility, ROI)
- Excellent communication and relationship-building skills (doctors, vendors, communities)
- High attention to detail in branding and execution consistency
- Comfortable working in a fast-paced, on-ground role (70% execution)
- Willingness to travel locally and manage field activities regularly
- Must be based in Coimbatore or willing to relocate
Why Join Us
- Opportunity to build a fast-growing healthcare brand
- High ownership with direct impact on business growth
- Work closely with leadership in a dynamic startup environment
How to Apply:
Interested candidates can share their resume at [email protected] or contact 8925828032.
Pay: ₹45,000.00 - ₹65,000.00 per month
Work Location: In person
