Job Title
Digital Marketing Executive
Job Type
- Full-Time
- Work From Office
Experience
Job Summary
We are looking for a creative and result-oriented Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate should have experience in Meta Ads, Google Ads, SEO, Social Media Marketing, WhatsApp Marketing, Email Marketing, and lead generation. The candidate will be responsible for increasing brand awareness, driving sales, and improving ROI through data-driven marketing strategies.
Key Responsibilities
- Plan and manage Meta (Facebook & Instagram) advertising campaigns.
- Create and optimize Google Ads (Search, Display, Shopping, YouTube).
- Generate high-quality leads and online sales.
- Manage social media platforms (Facebook, Instagram, LinkedIn, YouTube).
- Execute WhatsApp and email marketing campaigns.
- Monitor campaign performance and optimize for better ROI.
- Conduct keyword research and implement SEO strategies.
- Coordinate with graphic designers and video editors for creatives.
- Analyze website traffic using Google Analytics and Google Search Console.
- Prepare weekly and monthly marketing performance reports.
- Stay updated with the latest digital marketing trends and platform updates.
Required Skills
- Meta Ads Manager
- Google Ads
- SEO (On-Page & Off-Page)
- Social Media Marketing
- Google Analytics (GA4)
- Google Search Console
- WhatsApp Marketing
- Email Marketing
- Canva (Basic)
- Microsoft Excel
- Content Planning
- Lead Generation
Preferred Skills
- Shopify Marketing
- E-commerce Marketing
- Conversion Rate Optimization (CRO)
- Google Tag Manager
- Meta Pixel & Conversion API
- AI tools (ChatGPT, Gemini, Claude, etc.)
- Basic HTML/CSS
- CRM experience
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 1–3 years of experience in digital marketing.
- Strong analytical and communication skills.
- Ability to manage multiple campaigns simultaneously.
- Creative mindset with attention to detail.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Cost Per Purchase (CPP)
- Return on Ad Spend (ROAS)
- Website Traffic Growth
- Lead Generation
- Sales Conversion Rate
- Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
Salary
- ₹2,40,000 – ₹6,00,000 CTC per annum (based on experience and performance)
Benefits
- Competitive salary
- Performance-based incentives
- Professional growth opportunities
- Learning and certification support
- Friendly work environment
- Opportunity to work with multiple brands and e-commerce businesses
Preferred Platforms & Tools
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager
- Canva
- ChatGPT & AI Marketing Tools
- Shopify
- WordPress
- Microsoft Excel
Pay: ₹10,064.25 - ₹40,959.45 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: In person
