Job Title: Marketing Executive
Department: Marketing & Business Development
Reports to: Centre Head
Job Summary
The Marketing Executive is responsible for promoting healthcare services, increasing patient footfall, building brand awareness, and developing relationships with doctors, corporates, and community partners.
Key Responsibilities
- Promote healthcare services, packages, and programs to patients and referral sources
- Plan and execute marketing campaigns (online and offline)
- Conduct field marketing, corporate visits, and doctor networking
- Coordinate health camps, wellness programs, and community outreach activities
- Handle branding activities, promotional materials, and events
- Support digital marketing initiatives (social media, website content, lead follow-ups)
- Track marketing leads and prepare performance reports
- Analyze market trends, competitor activities, and patient feedback
- Coordinate with internal departments for smooth execution of campaigns
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field
- 1+ years of experience in marketing (healthcare experience preferred)
- Knowledge of healthcare services and patient engagement strategies
- Basic knowledge of digital marketing tools and MS Office
Skills & Competencies
- Strong communication and interpersonal skills
- Field marketing and relationship-building ability
- Creative thinking and problem-solving skills
- Result-oriented with a proactive approach
- Ability to work independently and meet targets
Preferred
- Experience in hospital, diagnostic centre, or clinic marketing
- Exposure to corporate marketing and B2B tie-ups
- Local market knowledge
Job Type: Full-time
Pay: ₹20,000.00 - ₹40,000.00 per month
Benefits:
Ability to commute/relocate:
- Ambawadi, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Willingness to travel:
Work Location: In person
