Brand + Content Lead
Bengaluru / Delhi | Full-time | 10+ year’s experience
ABOUT THE ROLE
This is a senior creative and strategic role at the heart of Wadhwani Foundation’s (WF) marketing function. The Brand + Content Lead owns how Wadhwani Foundation shows up across programs, geographies, and audiences. You will set the brand voice, drive content strategy, and ensure that everything we publish reflects a consistent, high-quality narrative.
WHAT YOU WILL DO
Brand
Own and evolve the WF brand guidelines, tone of voice, and messaging architecture across all programs
Serve as the internal brand custodian — reviewing and approving content before it goes out
Partner with external creative vendors to maintain quality and brand consistency across design, video, and digital
Content Strategy
Build and manage the content calendar across programs and channels
Develop flagship content assets — thought leadership, case studies, impact reports, program narratives
Translate complex program outcomes into compelling stories for donors, partners, and beneficiaries
Brief and manage freelance writers, editors, and content agencies
Stakeholder Collaboration
Work with program teams across the foundation to surface stories and build program-specific content
Support leadership communications, including speeches, op-eds, and executive visibility content
WHAT WE ARE LOOKING FOR
10+ years in brand, content, or communications roles — agency or corporate
Proven ability to build and manage a brand voice across multiple product lines or programs
Strong writing skills with a portfolio that demonstrates range — from long-form to social to executive communication
Experience managing external creative partners and vendors
Comfortable working in a lean team with high ownership and limited hand-holding
Exposure to international or multi-market communications is a plus
