1. Business Delivery & Growth
Drive premium growth, revenue targets, and market share for the ABP channel within the region.
Develop and execute regional business plans aligned with company goals.
Monitor sales performance metrics (APE, case count, conversion ratios) and take corrective actions.
Ensure achievement of month-on-month and annual targets.
2. Agency Partner Development
Identify, recruit, and onboard high-quality Agency Business Partners (ABPs).
Strengthen productivity of existing ABPs through structured engagement and performance coaching.
Drive activation and retention of partners through continuous support and motivation.
3. Team Management & Capability Building
Lead and mentor a team of Cluster Managers / Branch Heads / Sales Managers.
Conduct regular performance reviews,nd customer service metrics.
Drive ethical sales practices and risk mitigation.
7. Sales Enablement & Process Excellence
Implement sales campaigns, product launches, and initiatives effectively.
Leverage digital tools, CRM systems, and analytics for performance improvement.
Ensure efficient operational processes and issue resolution.
Key Performance Indicators (KPIs)
Annualized Premium Equivalent (APE) / Total Premium
Active ABPs & Agent Productivity
Recruitment & Activation Ratio
Persistency (13th/25th Month)
Cost-to-Income Ratio
Business Quality Metrics (Early Claims, Compliance)
