At Sun Pharma, we commit to helping you “Create your own sunshine”— by fostering an environment where you grow at every step, take charge of your journey and thrive in a supportive community.
Are You Ready to Create Your Own Sunshine?
As you enter the Sun Pharma world, you’ll find yourself becoming ‘Better every day’ through continuous progress. Exhibit self-drive as you ‘Take charge’ and lead with confidence. Additionally, demonstrate a collaborative spirit, knowing that we ‘Thrive together’ and support each other’s journeys.”
Job Summary :
We are looking for a Corporate Brand & Activations Manager. The individual would be responsible for ideating & executing Sun Pharma’s corporate brand interventions. He/she will report directly to the DGM Corporate Marketing, India Business.
Key responsibilities:
- Execute marketing campaigns ~ ATL, Digital & BTL
- Ideate & execute brand interventions/campaigns/ long term properties/ large scale brand activations related to Sun Pharma corporate brand
- Coordinate with multiple agencies for creative development & media management
- End to end management of activations for corporate marketing including IPL led activations
- Liaise with Digital marketing team member to activate & implement digital plans for corporate brand
- Liaise with CMI team to assess corporate brand’s equity across touch points & stakeholders
- Bring in industry best practices for brand and activation to become the COE for the organization
- Develop new brand properties that help strengthen Sun Pharma’s corporate brand imagery
- Identify opportunities for corporate branding within existing activations aimed at doctors & trade
- Ensure compliance of corporate brand guidelines in all marketing & packaging material
- Competition scan as well as scan of other corporate brands
Manage the always on strategy in conjunction with an agency
