Position: Chief Marketing Officer (CMO)
Industry: Technology | Entertainment | OTT / Digital Media
Location: Andheri Mumbai, Maharashtra
Employment Type: Full-Time
Experience: 10+ years in Marketing, preferably in OTT, Entertainment, Technology, Digital Media or Consumer Internet
About the Role
We are looking for an experienced and dynamic Chief Marketing Officer (CMO) to lead the marketing, brand, growth and business development strategy for our upcoming technology-driven entertainment and OTT platform.
The CMO will be responsible for building the brand from the ground up, driving user acquisition and engagement, creating strategic partnerships, and establishing the platform as a strong player in India's digital entertainment ecosystem.
Key Responsibilities
- Develop and execute the overall marketing and brand strategy for the OTT platform.
- Build strong brand awareness and market positioning across India.
- Drive user acquisition, app downloads, subscriptions, engagement and retention.
- Lead digital, social media, performance marketing, influencer and content marketing campaigns.
- Plan and execute ATL, BTL, OOH, events, mall activations, college campaigns and city-wise promotions.
- Develop strategic partnerships with brands, corporates, celebrities, influencers, production houses, media companies and entertainment businesses.
- Create innovative campaigns for movies, shows, original content and platform launches.
- Oversee PR, media relations, communications and brand reputation.
- Identify new markets, audience segments and revenue opportunities.
- Work closely with the Technology, Product, Content, Sales and Business Development teams.
- Build, manage and motivate a high-performing marketing team.
- Establish marketing KPIs and monitor CAC, ROI, conversion, retention, engagement and revenue growth.
- Use market research, analytics and consumer insights to make data-driven marketing decisions.
- Stay updated with OTT, entertainment, technology, AI, social media and digital marketing trends.
- Develop city-wise and regional marketing strategies to expand the platform nationally.
- Take ownership of the marketing budget and ensure maximum ROI.
Ideal Candidate
- 10+ years of experience in marketing, brand management, growth or business development.
- Strong preference for candidates from OTT, Entertainment, Digital Media, Technology, Streaming, Gaming or Consumer Internet industries.
- Proven experience in launching and scaling a digital product, app or entertainment brand.
- Strong understanding of performance marketing, social media, influencer marketing and digital growth.
- Experience in strategic partnerships, PR, events and offline marketing.
- Strong leadership, communication, negotiation and networking skills.
- Entrepreneurial mindset with the ability to work in a fast-paced start-up environment.
- Strong understanding of Indian entertainment and digital consumer behaviour.
- MBA/PGDM in Marketing, Business Management or a related field preferred.
What We Offer
- Senior leadership position with direct involvement in the company's growth strategy.
- Opportunity to build and lead the marketing function of a new OTT entertainment platform.
- High-growth technology and entertainment environment.
- Competitive compensation based on experience and industry standards.
- Opportunity to work with content, technology, entertainment and brand partners.
If you are a visionary marketing leader who can build a brand, acquire millions of users and create a strong presence in India's OTT and entertainment market, we would like to hear from you.
Work Location: In person
