Marketing & Operations Manager
The Coimbatore Marketing & Operations Manager is responsible for leading and executing all local marketing, operational, and relationship-building activities in Coimbatore. While the overall marketing strategy, campaign planning, branding, and business direction are designed by the Pune Marketing & Strategy Team, this role serves as the execution leader on the ground.
The individual will ensure that every campaign, seminar, college partnership, and marketing initiative is executed with excellence while continuously providing valuable market insights that help improve future strategies. This position requires someone who takes complete ownership of responsibilities, works independently, solves problems proactively, and represents the organisation professionally within the region.
Key Responsibilities1. Digital Marketing & Content Execution
The manager will be responsible for executing all digital marketing activities at the local level by creating authentic and engaging content from Coimbatore.
Content Creation & Collection
- Capture high-quality photographs and videos during seminars, workshops, college visits, and other events.
- Record student testimonials, faculty feedback, success stories, and behind-the-scenes moments.
- Ensure all content aligns with the organisation's branding and quality standards.
Social Media Support
- Post live Instagram/Facebook stories during seminars and events.
- Share real-time event updates to improve engagement.
- Coordinate with the Pune marketing team for captions, hashtags, and campaign schedules.
Content Delivery
- Organise and deliver photos, videos, testimonials, and event highlights to the Pune team immediately after events.
- Ensure content is properly labelled and transferred without delays.
Campaign Execution
Execute digital marketing campaigns across multiple platforms, including:
- Instagram
- Facebook
- LinkedIn
- YouTube
- Website
- WhatsApp campaigns
- Email campaigns
- Other outreach platforms
Local Creator Coordination
- Identify and collaborate with photographers, videographers, influencers, and content creators whenever required.
- Coordinate schedules, deliverables, and quality expectations.
2. On-Ground Marketing & College Relations
One of the primary responsibilities is building and maintaining strong relationships with psychology colleges across Coimbatore and nearby regions.
College Outreach
- Visit psychology colleges regularly.
- Meet department heads, faculty members, placement officers, and college management.
- Build long-term institutional relationships.
Program Presentation
Present and explain:
- Academy certification programs
- Internship opportunities
- Workshops
- Career guidance sessions
- Seminars
Answer questions professionally and clearly communicate the value proposition of the organisation.
Seminar Coordination
Plan and coordinate seminars from start to finish.
Responsibilities include:
- Booking venues
- Coordinating with college authorities
- Managing registrations
- Preparing participant lists
- Arranging standees and branding materials
- Ensuring audio-visual setup
- Managing microphones, projectors, screens, and internet connectivity
- Coordinating faculty and student participation
- Managing event flow
- Handling guest speakers
- Ensuring smooth execution
Event Experience
Create a professional and engaging experience for:
- Students
- Faculty
- Guest speakers
- Partners
- Visitors
3. Market Intelligence
The manager serves as the organisation's "eyes and ears" in the Coimbatore market.
Student Insights
Observe and report:
- Student interests
- Career aspirations
- Preferred learning formats
- Feedback about academy programs
- Behaviour during seminars
Competitor Analysis
Track:
- Competitor workshops
- New courses
- Pricing
- Marketing campaigns
- Partnerships
- Promotional activities
Local Market Trends
Monitor:
- Emerging educational trends
- College calendars
- Hiring trends
- Student demand
- Regional opportunities
- Industry developments
Campaign Performance Feedback
Provide practical recommendations such as:
- Which colleges respond better
- Which seminar topics attract more students
- Best timings for campaigns
- Effective promotional methods
- Local challenges and opportunities
4. Leadership & Ownership
The role demands complete ownership rather than simply following instructions.
The manager is expected to:
- Take responsibility for assigned projects.
- Meet deadlines consistently.
- Anticipate problems before they arise.
- Solve operational issues independently whenever possible.
- Escalate important concerns proactively.
- Communicate regularly with the Pune team.
- Maintain professionalism while representing the organisation.
- Build trust with colleges, vendors, and partners.
- Demonstrate accountability in every task.
5. Cross-Functional Support
The manager will collaborate with multiple teams to support broader organisational initiatives.
Responsibilities include:
- Coordinating with vendors
- Supporting founder visits and promotional shoots
- Assisting in campaign production
- Managing logistics
- Supporting special projects
- Coordinating printing requirements
- Arranging event materials
- Managing local procurement
- Supporting recruitment or internship drives whenever required
Desired SkillsCommunication Skills
- Excellent verbal communication
- Strong written communication
- Fluency in English
- Tamil language proficiency preferred
- Ability to present confidently before students and faculty
Organisational Skills
- Excellent planning abilities
- Time management
- Event coordination
- Scheduling
- Documentation
- Multitasking
Digital Marketing Knowledge
Understanding of:
- Instagram
- Facebook
- LinkedIn
- Canva
- Basic video editing
- Content creation
- Social media engagement
- Digital campaign execution
Event Management
Ability to:
- Coordinate seminars
- Manage logistics
- Handle registrations
- Solve last-minute issues
- Work under pressure
- Deliver smooth event experiences
Relationship Building
Ability to establish and maintain positive relationships with:
- Colleges
- Students
- Faculty
- Vendors
- Guest speakers
- Industry partners
Problem-Solving
The ideal candidate should:
- Think independently
- Identify solutions quickly
- Adapt to changing situations
- Remain calm during challenges
Ideal Candidate Profile
The successful candidate will be:
- A natural leader
- Self-driven and proactive
- Highly responsible and dependable
- Curious about psychology, education, and marketing
- Comfortable working independently
- Collaborative with remote teams
- Flexible with travel and changing priorities
- Eager to learn and grow
- Detail-oriented
- Energetic and enthusiastic
- Customer and student focused
Reporting Structure
Reports To:
Pune Marketing & Strategy Team
Location:
Coimbatore, Tamil Nadu
Primary Function:
- Marketing Execution
- Operations Management
- College Relations
- Event Coordination
- Local Market Intelligence
- Content Execution
Key Performance Indicators (KPIs)
Success in this role will be measured through:
College Partnerships
- Number of colleges engaged
- Strength of institutional relationships
- Repeat collaborations
Seminar Execution
- Number of seminars conducted
- Attendance rates
- Event quality
- Participant satisfaction
Marketing Execution
- Timely execution of campaigns
- Content quality
- Social media engagement
- Campaign completion rates
Content Delivery
- Quality of photos and videos
- Timeliness of content submission
- Relevance and creativity of content
Communication
- Prompt updates to the Pune team
- Clear reporting
- Effective coordination with stakeholders
Market Intelligence
- Actionable competitor insights
- Student feedback reports
- Identification of growth opportunities
- Recommendations leading to improved campaign performance
Operational Excellence
- Efficient vendor coordination
- Smooth logistics
- Minimal execution issues
- High standards of professionalism
Pay: ₹25,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
