Role Summary
Drive top-of-funnel demand for AGMPL's Industrial Business— managing lead-generation channels, digital presence, content, and trade-show activity to feed a steady flow of qualified inquiries to the sales team.
Key Responsibilities
- Manage and optimize lead channels: IndiaMART, website, email campaigns, social media.
- Plan and produce marketing content — product literature, datasheets, case studies, social posts — working with the graphic designer.
- Coordinate trade shows, exhibitions, and demos (logistics, collateral, follow-up lists).
- Run email/outreach campaigns to target sectors (tyre, automotive, defence, railways).
- Maintain the website and product catalogue with up-to-date information.
- Track marketing metrics — leads generated, channel performance, campaign ROI.
- Hand off qualified leads to the sales team and coordinate on messaging.
Requirements
- Degree/Diploma in Marketing, Business, Communications, or related field.
- 2–4 years' experience in B2B/industrial marketing or digital marketing.
- Strong written communication and content skills.
- Familiarity with digital marketing tools, IndiaMART, social media, and email platforms.
- Organized, creative, and data-aware.
Pay: ₹11,529.93 - ₹20,924.34 per month
Benefits:
- Cell phone reimbursement
- Leave encashment
- Provident Fund
Work Location: In person
