Company: AR Media Agency
Industry: Digital Media & Social Media Marketing
Location: Gujarat
Experience: 2–5 Years
Employment Type: Full-Time
About the Role
We are looking for a creative, strategic and result-oriented Social Media Manager to join our digital media team.
The candidate will be responsible for managing social media accounts of multiple clients across industries, developing content strategies, planning monthly content calendars, coordinating with creative/video teams, managing campaigns and analysing social media performance.
The ideal candidate should have a strong understanding of Instagram, Facebook, LinkedIn and YouTube, excellent communication skills and the ability to convert business objectives into engaging social media content.
Key Responsibilities1. Social Media Management
- Manage and execute social media strategies for multiple client accounts.
- Handle day-to-day social media activities across Instagram, Facebook, LinkedIn and YouTube.
- Develop monthly content calendars and ensure timely execution.
- Schedule and publish posts, reels, videos, stories and other content formats.
- Maintain consistency in brand tone, messaging and visual communication.
2. Content Strategy & Planning
- Understand the client's business, industry, target audience and competitors.
- Develop creative content ideas, campaigns and social media concepts.
- Identify relevant trends, festivals, topical opportunities and industry conversations.
- Create engaging content themes for both organic and campaign-based communication.
- Suggest innovative Reel, Carousel, Story and Video ideas.
3. Client Coordination
- Communicate regularly with clients regarding content requirements, approvals and feedback.
- Conduct/participate in client meetings and present content ideas when required.
- Understand client briefs and convert them into actionable content requirements.
- Follow up for approvals and ensure deadlines are met.
- Build strong professional relationships with clients.
4. Creative & Production Coordination
- Coordinate with graphic designers, video editors, copywriters, photographers and other internal teams.
- Prepare clear creative briefs for designers and video teams.
- Review creatives, captions, videos and reels before client submission.
- Ensure content meets brand guidelines and quality standards.
- Coordinate shoots and production activities whenever required.
5. Social Media Analytics & Reporting
- Monitor account performance and social media insights.
- Track metrics such as reach, engagement, impressions, followers, views, clicks and conversions.
- Prepare monthly social media reports.
- Analyse what content is performing well and recommend improvements.
- Present key insights and recommendations to clients.
6. Trend & Competitor Research
- Stay updated with Instagram/Reels trends, social media formats, algorithms and platform updates.
- Research competitors and industry leaders.
- Identify new opportunities for brands to increase engagement and visibility.
- Bring fresh and innovative ideas to the team.
7. Paid Social Media – Basic Understanding
- Have a working understanding of Meta Ads / Facebook & Instagram advertising.
- Coordinate with performance marketing teams for paid campaigns.
- Understand basic campaign objectives, targeting, creatives and performance metrics.
Required Qualifications
- Bachelor's degree in Marketing, Mass Communication, Advertising, Journalism, Business Administration, Digital Marketing or a related field.
- 2–5 years of relevant experience in social media management, digital marketing or an advertising/media agency.
- Strong hands-on experience with Instagram, Facebook, LinkedIn and YouTube.
- Excellent written and verbal communication skills in English and Gujarati/Hindi.
- Strong understanding of content marketing and social media trends.
- Good knowledge of social media analytics and reporting.
- Basic understanding of Meta Business Suite / Meta Ads Manager.
- Ability to manage multiple clients and deadlines simultaneously.
- Strong presentation and client communication skills.
Preferred Skills
Candidates with knowledge of the following will be preferred:
- Canva
- Meta Business Suite
- Meta Ads Manager
- Google Analytics / GA4
- Social media scheduling tools
- Basic SEO knowledge
- Influencer marketing
- Content writing / copywriting
- Reel & short-form video trends
- Basic understanding of Photoshop/Premiere Pro/CapCut
- AI tools for content creation and ideation
Pay: ₹20,000.00 - ₹35,000.00 per month
Education:
Experience:
- Social media management: 2 years (Required)
Work Location: In person
