About DGTL360
DGTL360 is a next-generation, full-service digital agency specialising in design, development, performance marketing, and analytics. Founded with the mission of driving measurable digital transformation, we partner with educational institutions, B-Schools, and growth-oriented brands to help them innovate, scale, and achieve their goals through data-driven strategies and bespoke digital solutions.
Our team is a mix of experienced strategists and new-age specialists who deliver beyond conventional methods - spanning campaign design, web development, UI/UX, SEO, PPC, and MarTech. With a strong client roster including premier educational institutions and a track record of long-standing client relationships, DGTL360 is growing rapidly and looking for exceptional talent to grow with us.
About the Role
We are a fast-growing digital agency looking for a results-driven PPC Manager to own end-to-end paid media strategy and execution across three core platforms: Google Ads, Meta (Facebook & Instagram), and LinkedIn. You will be equally accountable for performance across all three channels - driving measurable business outcomes including leads, revenue, brand growth, and B2B pipeline for our diverse client portfolio.
The ideal candidate is a true tri-platform specialist - someone who can architect a Google Search campaign, build a Meta retargeting funnel, and run a LinkedIn lead gen strategy with equal confidence. You must hold Google Ads Certification and demonstrate deep, hands-on expertise in Meta Ads Manager and LinkedIn Campaign Manager. This role demands strategic thinking, full budget ownership, and a continuous experimentation mindset alongside day-to-day campaign management.
Key Responsibilities
1. Strategy & Media Planning
- Develop a PPC-led performance marketing strategy aligned with business and client goals.
- Plan budgets, channel mix, and monthly/quarterly forecasts across all paid platforms.
- Design full-funnel media plans spanning awareness, consideration, conversion, and retention.
- Recommend investment allocation across Search, Display, YouTube, Meta, LinkedIn, and emerging platforms.
- Stay ahead of industry trends and platform updates to maintain competitive advantage.
2. Campaign Execution & Ownership
- Google Ads: Own end-to-end execution across Search, Display, Performance Max, Shopping, and YouTube campaigns — managing account structure, keywords, bidding strategies, and ad copy.
- Meta Ads: Lead campaign strategy and execution on Facebook and Instagram — including Advantage+ campaigns, dynamic creatives, catalog ads, lead gen forms, and funnel-based audience architecture (cold, warm, retargeting).
- LinkedIn Ads: Build and manage B2B-focused campaigns across Sponsored Content, Message Ads, Lead Gen Forms, and Conversation Ads — with strong grasp of account-based targeting, job title/function/industry segmentation, and LinkedIn's bidding models.
- Take direct ownership during key campaign launches, promotions, or scale-up phases.
- Manage and allocate media budgets across Google, Meta, and LinkedIn to maximise blended performance and ROI.
3. Performance Optimisation & Experimentation
- Design and execute structured A/B tests across creatives, copy, audiences, landing pages, and bidding strategies.
- Continuously optimise campaigns to improve CPL, CPA, ROAS, CTR, and overall lead quality.
- Develop and maintain an experimentation framework to generate repeatable, scalable learnings.
4. Meta & LinkedIn — Platform Expertise
- Meta Ads Manager: Deep expertise in campaign objectives, ad formats (single image, carousel, video, collection, Reels), audience targeting (custom audiences, lookalikes, interest/behaviour), and the Meta pixel/CAPI setup.
- Understand and navigate Meta's evolving privacy landscape — including iOS impact, Conversions API (CAPI) implementation, and aggregated event measurement.
- LinkedIn Campaign Manager: Proficient in all LinkedIn ad formats — Sponsored Content, Document Ads, Video Ads, Spotlight Ads, Message Ads, and Lead Gen Forms.
- Leverage LinkedIn's unique B2B targeting capabilities: company size, seniority, job function, industry, skills, and account-based marketing (ABM) lists.
- Manage LinkedIn's higher CPCs effectively by optimising for lead quality, MQL rate, and pipeline value rather than volume alone.
- Cross-platform audience strategy: Build coordinated audience journeys that move prospects through awareness on LinkedIn, engagement on Meta, and conversion on Google Search.
5. Reporting & Insights
- Own end-to-end campaign reporting, dashboards, and weekly/monthly performance reviews across Google, Meta, and LinkedIn.
- Translate complex cross-platform data into clear, actionable insights and strategic growth recommendations.
- Monitor funnel performance and coordinate with CRM for conversion rate improvements.
- Present performance results and forward-looking strategies to clients and leadership teams.
6. Collaboration & Leadership
- Work cross-functionally with CRM, creative, and content teams to align full-funnel strategies.
- Guide, mentor, and upskill junior performance marketing team members.
- Represent PPC and performance strategy in client presentations and leadership discussions.
- Champion a data-driven and test-and-learn culture across the marketing team.
7. Measurement & Alignment
- Ensure correct conversion tracking and attribution setup using GA4, GTM, Meta Pixel/CAPI, and LinkedIn Insight Tag.
- Develop and manage first-party data, retargeting, and lookalike audience strategies across all three platforms.
- Align paid media campaigns with CRM journeys, lifecycle marketing, and automation workflows.
- Explore and integrate new measurement solutions including enhanced conversions and server-side tagging.
Skills & QualificationsMandatory Requirements
- Google Ads Certification — active and current (Must Have).
- Meta Blueprint Certification — active or willingness to certify within 3 months (Must Have).
- LinkedIn Marketing Solutions fundamentals knowledge — certifications a strong advantage.
- Demonstrated hands-on PPC experience with a portfolio of managed campaigns across all three platforms.
- Proven ability to manage and scale budgets simultaneously across Google, Meta, and LinkedIn.
Experience
- 4–5 years in performance marketing, paid media, or a digital growth role.
- Proven track record of managing and scaling paid media budgets across Google, Meta, and LinkedIn.
- Agency experience or multi-brand / multi-client handling strongly preferred.
- Experience working with e-commerce, B2B, or lead-generation campaigns is a plus.
Strategic & Analytical
- Strong understanding of full-funnel marketing strategy and multi-touch attribution.
- Ability to connect business KPIs with media metrics and draw meaningful insights.
- Experience in media forecasting, budget modelling, and growth planning.
- Comfortable presenting plans and performance data to non-technical stakeholders.
Technical Expertise
- Google Ads: Expert in all campaign types — Search, Display, Performance Max, Shopping, YouTube, and Demand Gen.
- Meta Ads Manager: Deep proficiency in campaign setup, ad formats, audience manager, custom/lookalike audiences, Conversions API (CAPI), and Meta pixel implementation.
- LinkedIn Campaign Manager: Hands-on experience with Sponsored Content, Message Ads, Lead Gen Forms, Document Ads, and LinkedIn's audience targeting tools including Matched Audiences and ABM.
- Strong working knowledge of GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and cross-platform conversion tracking.
- Familiarity with CRM platforms (HubSpot, Salesforce) and marketing automation tools is an advantage.
- Exposure to programmatic advertising, DSPs, or additional performance channels is a bonus.
Leadership & Communication
- Strong ownership mindset with meticulous attention to detail.
- Excellent written and verbal communication skills for both internal and client-facing contexts.
- Ability to manage multiple client accounts or campaigns under tight deadlines.
- Collaborative team player who can also work independently with minimal oversight.
Job Types: Full-time, Permanent
Pay: ₹40,000.00 - ₹50,000.00 per month
Education:
Experience:
- PPC Campaign Management: 4 years (Required)
Work Location: In person
