Job Summary
We are looking for a creative, enthusiastic, and data-driven Digital Marketing Executive to support our online marketing initiatives and generate quality leads for our training programs. You will execute digital marketing campaigns across social media, search engines, email, and content platforms to increase brand awareness and student enrolments. Prior experience in digital marketing for an ed-tech company, IT training institute, or technology education client is preferred.
Key Responsibilities
- Execute and optimize paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads to generate quality leads for training programs.
- Manage and grow social media platforms by creating engaging posts, reels, stories, and promotional campaigns.
- Create and coordinate marketing content, including creatives, captions, videos, blogs, and landing page content in collaboration with the design and development teams.
- Perform SEO activities, including keyword research, on-page optimization, off-page SEO, technical SEO support, and contentoptimization to improve website rankings and organic traffic.
- Execute email marketing and WhatsApp marketing campaigns for lead nurturing, student engagement, and course promotions.
- Track campaign performance using Google Analytics, Meta Ads Manager, and Google Ads, and prepare reports on key metrics such as CTR, CPL, conversions, and ROI.
- Assist in competitor analysis, market research, and identifying new digital marketing opportunities in the ed-tech and IT training industry.
- Support webinar, seminar, workshop, and offline event promotions through digital channels.
- Work closely with the admissions, sales, design, and technical teams to ensure successful campaign execution.
- Stay updated with the latest trends in digital marketing, SEO, AI-powered marketing tools, and social media platforms.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or any discipline with a Digital Marketing certification.
- Minimum 1 year of hands-on digital marketing experience in an ed-tech company, IT training institute, or agency handling technology education clients is preferred.
- Working knowledge of: Meta Ads, Google Ads, Search Engine Optimization (SEO),Social Media Marketing, Email & WhatsApp Marketing, Google Analytics
- Familiarity with Canva, basic video editing tools, and content creation.
- Strong copywriting skills with the ability to create engaging content for the Kerala student audience.
- Good understanding of keyword research, content marketing, and lead generation strategies.
- Knowledge of Malayalam and English content creation is an advantage.
- Strong analytical, creative, communication, and time-management skills.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
What We Offer:
- Competitive salary with performance-based growth.
- Opportunity to work on innovative marketing campaigns.
- Exposure to the fast-growing ed-tech and IT training industry.
- Learning access to our in-house technical courses and Gen AI tools.
- Collaborative and growth-oriented work environment.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
