Position: Digital Marketing Manager – EdTech
Department: Marketing
Industry: EdTech / Education / Training
Experience: 5–8 Years
Employment Type: Full-Time
About the Role
We are looking for a highly motivated and experienced Digital Marketing Manager with 5+ years of experience in the EdTech or Education industry. The ideal candidate should possess strong expertise in both online and offline marketing, lead generation, branding, and student acquisition strategies.
The candidate will be responsible for planning, executing, and optimizing digital campaigns, managing offline promotional activities, driving student enrollments, improving brand visibility, and achieving business growth through innovative marketing initiatives.
Key Roles & Responsibilities
Digital Marketing
- Develop and implement comprehensive digital marketing strategies.
- Manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and YouTube campaigns.
- Plan and execute PPC campaigns to maximize ROI.
- Generate quality student leads while optimizing Cost per Lead (CPL).
- Improve website traffic through SEO, SEM, and content marketing.
- Create and optimize high-converting landing pages.
- Execute email marketing, SMS marketing, WhatsApp marketing, and automation campaigns.
- Monitor campaign performance using Google Analytics (GA4), Google Tag Manager (GTM), and Search Console.
- Improve conversion rates through A/B testing and optimization.
Social Media Marketing
- Develop monthly social media marketing strategies.
- Create engaging content calendars.
- Increase followers, engagement, and brand awareness.
- Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
- Monitor online reputation and customer engagement.
- Coordinate with graphic designers and video editors for creative campaigns.
Content Marketing
- Plan blogs, articles, case studies, newsletters, and website content.
- Ensure SEO-friendly content across all digital platforms.
- Coordinate video marketing campaigns.
- Develop promotional brochures, flyers, presentations, and marketing collateral.
Website Management
- Coordinate website updates with developers.
- Improve website speed and user experience.
- Optimize landing pages for higher lead conversions.
- Monitor website performance and analytics.
Offline Marketing
- Plan seminars, workshops, education fairs, and career guidance sessions.
- Organize college campus drives and promotional events.
- Coordinate roadshows and student engagement activities.
- Manage branding activities including banners, standees, brochures, and promotional materials.
- Build relationships with engineering colleges, universities, educational institutions, and corporate organizations.
- Support franchise and branch-level marketing activities.
Lead Generation & Admissions Support
- Generate quality student leads through multiple marketing channels.
- Coordinate with the Admissions and Sales teams.
- Improve lead-to-enrollment conversion rates.
- Monitor daily, weekly, and monthly admission reports.
- Develop strategies to increase student enrollments.
Brand Management
- Develop branding strategies across online and offline platforms.
- Increase brand visibility and awareness.
- Manage PR activities and promotional campaigns.
- Maintain consistent brand communication.
Analytics & Reporting
- Prepare weekly and monthly marketing reports.
- Analyze campaign performance and recommend improvements.
- Monitor KPIs such as:
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Conversion Rate
- Website Traffic
- Organic Growth
- Student Enrollments
Team Management
- Lead and mentor the digital marketing team.
- Coordinate with designers, content writers, developers, agencies, and vendors.
- Assign targets and monitor team performance.
- Ensure timely execution of marketing projects.
Required Skills
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- YouTube Advertising
- SEO & SEM
- PPC Campaign Management
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Search Console
- Email Marketing
- WhatsApp Marketing
- SMS Marketing
- Marketing Automation
- CRM Management
- WordPress
- Landing Page Optimization
- Social Media Marketing
- Content Marketing
- Online Reputation Management
- Budget Planning & ROI Analysis
Educational Qualification
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- MBA (Marketing) is preferred.
- Google Ads, Google Analytics, Meta Blueprint, or HubSpot certifications are an added advantage.
Preferred Experience
- Minimum 5 years of Digital Marketing experience.
- Mandatory experience in the EdTech, Education, or Training industry.
- Proven track record of generating student leads and achieving admission targets.
- Experience in managing digital marketing budgets and large-scale campaigns.
Key Performance Indicators (KPIs)
- Student Lead Generation
- Student Enrollments
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Website Traffic Growth
- Organic Search Rankings
- Social Media Growth & Engagement
- Conversion Rate Optimization
- Monthly & Quarterly Admission Targets
- Brand Visibility and Awareness
Personal Attributes
- Strong leadership and team management skills.
- Excellent communication and presentation skills.
- Creative thinker with analytical abilities.
- Strong problem-solving and decision-making skills.
- Ability to manage multiple projects simultaneously.
- Self-motivated and target-oriented.
- Passionate about education, technology, and innovation.
Why Join Us?
- Opportunity to work with a fast-growing EdTech organization.
- Exposure to high-impact marketing campaigns.
- Career growth and leadership opportunities.
- Collaborative and innovative work environment.
- Performance-based rewards and recognition.
Benefits:
- Paid sick time
- Provident Fund
Application Question(s):
- How many total years of relevant experience?
- Are you available full-time onsite position in Nanakramguda , Hyderabad Location?
- What is your current salary? Mention in LPA
- What is your expected salary? Mention in LPA
Work Location: In person
