Job Summary
We are seeking a creative and results-driven Marketing Executive to plan and execute marketing campaigns that enhance brand awareness, generate leads, and support business growth. The ideal candidate should have strong communication skills, a good understanding of digital and traditional marketing, and the ability to coordinate with cross-functional teams to achieve marketing objectives.
Key Responsibilities
- Plan, execute, and monitor marketing campaigns across digital and offline channels.
- Develop and implement marketing strategies to increase brand visibility and customer engagement.
- Coordinate with the sales team to generate and nurture leads.
- Create and manage marketing content, including social media posts, email campaigns, brochures, and promotional materials.
- Conduct market research to identify customer needs, industry trends, and competitor activities.
- Manage social media platforms and support online marketing initiatives.
- Assist in organizing promotional events, exhibitions, and product launches.
- Track campaign performance and prepare marketing reports with actionable insights.
- Build relationships with vendors, partners, and media agencies.
- Ensure all marketing activities align with the company's brand guidelines and business goals.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in marketing, digital marketing, or a similar role (freshers with relevant skills may be considered).
- Strong communication, presentation, and interpersonal skills.
- Knowledge of digital marketing, social media marketing, and email marketing.
- Strong organizational, analytical, and project management skills.
Preferred Qualifications
- Experience with Google Ads and Meta (Facebook & Instagram) advertising.
- Knowledge of marketing automation tools and CRM platforms.
- Graphic design or basic video editing skills are an added advantage.
Key Performance Indicators (KPIs)
- Lead generation and conversion rates.
- Campaign reach, engagement, and return on investment (ROI).
- Growth in website traffic and social media engagement.
- Brand awareness and customer acquisition.
- Marketing-qualified leads (MQLs).
- Timely execution of marketing campaigns and events.
Pay: ₹15,000.00 - ₹18,000.00 per month
Benefits:
Ability to commute/relocate:
- Guduvanchery Lake, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)
Education:
- Higher Secondary(12th Pass) (Preferred)
Experience:
- Marketing: 1 year (Preferred)
Language:
License/Certification:
- 2 Wheeler Licence (Preferred)
Work Location: In person
