Brand & Advertising Intern – Financial Services
Company: GCIC Finserve limited
Location: Greater Kailash II, New Delhi
Job Type: Internship
Duration: 3–6 months
Work Mode: On-site
About GCIC Finserve
GCIC Finserve is a 30+ year financial-services organization helping individuals, families, professionals and business owners build and preserve wealth across generations.
We are currently entering an exciting phase of brand development and are looking for a Brand & Advertising Intern who wants hands-on exposure to how a real business builds a brand from the ground up.
This is not a traditional marketing internship.
About the Role
We are looking for someone who is genuinely interested in branding, advertising, creative strategy, consumer psychology and communication.
What You Will Work OnBrand & Strategy
- Research competitors and leading brands across financial services and other industries.
- Study consumer behaviour, positioning and brand communication.
- Assist in developing GCIC’s brand positioning and communication strategy.
- Research advertising trends, campaigns and emerging communication formats.
- Identify opportunities to make GCIC more distinctive and memorable.
Advertising & Campaigns
- Generate ideas for advertising campaigns and brand activations.
- Develop campaign concepts, taglines, hooks and messaging.
- Assist with campaigns across digital and offline channels.
- Participate in brainstorming sessions with the leadership team.
- Help take ideas from an initial concept to actual execution.
Creative & Content
- Develop creative briefs for designers and content creators.
- Assist in developing social-media concepts, short-form video ideas and educational content.
- Help create communication for events, print, outdoor advertising and other brand touchpoints.
- Review creative output for consistency with the brand.
- Learn how to communicate complex financial concepts in simple and compelling ways.
Market Research
- Research competitors, audiences and market trends.
- Study successful advertising campaigns across industries.
- Analyse how brands create trust, authority and differentiation.
- Bring new ideas and references to the team.
Who We Are Looking For
We are looking for someone who thinks like an advertiser, not just a marketer.
You could be a:
- Branding student
- Advertising student
- Mass communication student
- Marketing student with a strong interest in branding
- Design/creative student
- Media & communications student
- Recent graduate looking to build a career in branding and advertising
You should have:
- Strong interest in branding and advertising
- Good understanding of consumer psychology
- Strong written communication
- Creative thinking and curiosity
- Ability to develop and articulate ideas
- Good visual sense
- Willingness to research and learn
- Ability to work independently and take ownership
Bonus Points If You
- Have worked on college advertising campaigns or brand projects.
- Have a portfolio of creative work.
- Have experience with Canva, Figma, Adobe or similar tools.
- Follow advertising campaigns and understand why certain campaigns work.
- Can write strong copy, headlines or taglines.
- Understand social-media culture without being limited to social-media marketing.
- Have experience creating reels, videos, presentations or campaign concepts.
What You Will NOT Be Doing
This is not an internship where your primary responsibility will be:
❌ Posting generic content
❌ Copy-pasting captions
❌ Managing spreadsheets all day
❌ Cold calling
❌ Pure lead generation
❌ Running repetitive social-media tasks
Instead, you will be involved in:
Brand thinking.
Advertising.
Creative strategy.
Consumer psychology.
Campaign development.
Content concepts.
Market research.
Real-world execution.
What You Will Learn
By the end of the internship, you should understand how a professional brand is built beyond textbooks and college projects.
You will gain exposure to:
- Brand positioning
- Advertising strategy
- Consumer behaviour
- Campaign development
- Creative direction
- Content strategy
- Market research
- Offline & digital brand building
- Financial-services marketing
- Working directly with business leadership
Pay: Up to ₹15,000.00 per month
Work Location: In person
