Key Responsibilities:
LinkedIn Marketing
- Develop and execute a comprehensive LinkedIn marketing strategy aligned with business and marketing objectives.
- Manage and grow the company's LinkedIn presence and overall brand visibility.
- Create and manage a consistent LinkedIn content calendar.
- Develop content around company updates, industry insights, thought leadership, case studies, success stories, services, events, and customer achievements.
- Drive organic reach, engagement, followers, and relevant audience growth.
- Develop employee advocacy and leadership/personal branding initiatives on LinkedIn.
- Support founders, CXOs, and senior leadership in building their LinkedIn presence and thought leadership.
- Identify relevant industry conversations, trends, hashtags, communities, and opportunities for engagement.
- Monitor competitors and benchmark their LinkedIn strategies, content, and performance.
- Explore LinkedIn campaigns and paid promotions to support lead generation and brand awareness.
Content & Social Media
- Plan and execute content across LinkedIn and other relevant social media platforms.
- Write compelling captions, posts, hooks, CTAs, and short-form social content.
- Coordinate with designers and content writers to develop high-quality creatives, carousels, videos, infographics, and other social assets.
- Repurpose blogs, webinars, case studies, reports, and other marketing assets into social-first content.
- Maintain a consistent brand voice and visual identity across social platforms.
- Stay updated with social media trends, LinkedIn algorithm changes, formats, and best practices.
Lead Generation & Growth
- Use LinkedIn organically and through paid campaigns to support B2B lead generation.
- Work with the sales team to identify target audiences, industries, job titles, and accounts.
- Support Account-Based Marketing (ABM) initiatives through LinkedIn.
- Develop campaigns designed to generate awareness, engagement, website traffic, and qualified leads.
- Track social media leads and coordinate with the sales/marketing team for follow-up.
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Flexible schedule
- Paid sick time
Work Location: In person
