Job Summary
We are seeking an experienced and results-driven Marketing Manager to lead and execute marketing initiatives for our eye hospital. This position is strictly for candidates with prior marketing experience in an eye hospital or ophthalmology healthcare setting. Applicants without relevant eye hospital experience will not be considered.
Key Responsibilities
- Develop and implement marketing strategies to increase patient footfall and brand awareness.
- Plan and execute outreach programs, eye screening camps, corporate tie-ups, and community awareness initiatives.
- Build and maintain relationships with referring doctors, optometrists, NGOs, corporates, schools, and healthcare partners.
- Manage digital marketing campaigns, social media, and online reputation.
- Coordinate with consultants and hospital management to promote specialty eye care services.
- Monitor marketing performance, analyze campaign results, and prepare regular reports.
- Identify new business opportunities and partnerships to drive patient acquisition.
- Manage the marketing budget and ensure effective utilization of resources.
Required Qualifications & Experience
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field (MBA preferred).
- Minimum 3–5 years of marketing experience in an eye hospital is mandatory.
- Strong understanding of ophthalmology services and the eye care industry.
- Proven experience in organizing eye camps, referral marketing, and healthcare promotions.
- Excellent communication, networking, negotiation, and leadership skills.
- Proficiency in MS Office and digital marketing tools.
Preferred Skills
- Strong relationship-building and business development abilities.
- Data-driven approach to marketing and decision-making.
- Ability to manage multiple campaigns and work independently.
- Excellent presentation and interpersonal skills.
Why Join Us?
- Opportunity to work with a leading eye care institution.
- Competitive salary and performance-based incentives.
- Professional growth and career advancement.
- Supportive and collaborative work environment.
How to Apply
Interested candidates who meet the eligibility criteria are invited to send their updated resume to [email protected].
Job Types: Full-time, Permanent
Pay: ₹400,000.00 - ₹800,000.00 per year
Benefits:
Experience:
- Marketing: 1 year (Preferred)
Work Location: In person
